Category Archives: Email Marketing

Perfectly Persuading People through Email

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I’m a fan of building relationships and making sales through a targeted email list. If you haven’t yet focused on building your own email list, I urge you to do so.

Having a list is extremely important in any market, whether your focus is online or offline. Your email list is your best asset no matter if you sell physical products, digital products, business-to-business items, or services. You can easily double your income by spending more time building and nurturing your email list.

Even so, some marketers balk at the thought of building a list. They’ve heard that it’s less effective than it used to be, and that email marketing is “dead” since deliverability rates are down. Sure, it’s not as easy as it used to be—but it’s all relative. Email marketing is still bound to be the most effective, money-making, and important part of your business.

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How to Build Up Enough Autoresponder Content to Last a Year

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Many people start email marketing with good intentions. They know that building an email list is the absolute best way to build a sustainable business. They know it’s the best way to build a relationship. They also know it’s the best way to make sales.

The problem is, it can get overwhelming to keep up with emailing. Sure, you start off great. You email regularly and think everything’s fine. But then, the emails start to fall off. You forget to email or you rush your emails. You know you could be doing better.

You kick yourself every day because you know you should be emailing more. You know that every day you don’t email your audience (based on the frequency you’d wanted to email) you’re leaving money and relationship-building opportunities on the table.

So, what’s the answer? You’re already stretched really thin. For now, you’re just scrambling to email here and there sporadically, hoping it works.

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Using Popups to Build a List

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Ugh, you’re tired of seeing the same old, same old opt-in forms around your niche, right? At this point, you’re practically blind to them. You don’t even see them as you’re scrolling through a blog post or something like that— they may as well not even be there.

Oops…maybe you just had a revelation reading that. Maybe you realized that this is exactly what your audience is thinking right now.

Do they even see the opt-in forms you’ve worked so hard to put on your blogs and squeeze pages?

Maybe they don’t.

The fact is that they see the same forms all over the place. People are inundated with opt-in forms. They’ve signed up for so many lists and seen so many offers for “free” things that they’re jaded.

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The Structure of a Marketing Email

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Have you ever received an email from a marketer that was just so fantastic that you almost wanted to print it out and frame it? Maybe you thought that there was no way you could write anything that was even close to as fantastic as that.

What sets those really great email marketers apart from you? Why are they able to write such great, highly effective emails while you feel like you can’t do the same?

Part of it is time and experience, yes. The more you write, the better you’ll get. You’ll start to learn the ins and outs of your niche and what it takes to get the sale.

But there’s no reason to wait around for years and years until you can acquire that skill. There’s no reason to leave money on the table right now. You can decide to become a better email marketer today. You can decide that you’re going to make more sales and be more effective as an email marketer all around, today.

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How to Presell in an Email

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Have you ever wondered how some marketers manage to get people convinced to buy their products before their customers even read their sales page? They get people so pumped up and ready that it becomes no question at all that people are going to hit that buy button.

And it doesn’t just happen for those who are marketing their own products. There’s a certain amount of magic some marketers are able to work when they’re promoting products as an affiliate as well. They’re able to convince their readers to hit that buy button for products they’re promoting for other product creators.

It’s easy to feel like the people who can convince people to buy without even reading the sales page are just special or have some sort of out-of-this-world talent and skill. But that’s not the case at all. The only thing that separates someone who makes a lot of sales online and someone who doesn’t is know-how. In this case, we’re talking about knowing how to presell in an email.

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