It’s All About Email…
As an online marketer, you’re probably aware that email marketing is extremely important. If you don’t have an email list, you’re going to be left behind.
But just having an email list isn’t enough. You can build one by giving away something awesome, but how do you convince them to open your emails in the future, which is what you wanted to happen when you asked them to sign up.
So now, you’re ready to learn what it takes to nurture that list to improve your open rates. It’s frustrating to send an email out, only to find that next to no one opens it. What’s the point of that?
One of two things tends to consistently happen to email marketers. There are those marketers who just don’t know how to reach their audience. They’ll send an email only to be met with dismal results— their open rates are terrible.
There are other marketers who seem to have the golden touch when it comes to email marketing. People salivate when one of their emails comes into their inbox. Their open rates, click through rates, and conversion rates are out of this world. That’s the position you want to find yourself in.
So, how do you get more people to open your email? It’s not as tricky as it sounds, actually. When you really get to the heart of it, it’s all about understanding people and developing relationships.