Category Archives: Email Marketing

Lead Generating in the Custom GPT Store

OpenAI has begun allowing paid ChatGPT users to create custom GPTs for their own use or to share. They’ve even built a store where these custom GPTs can be used by others, similar to how Apple has their App store.

One thing many marketers are looking at is how to build a list or lead generate using this new technology. The process is simple, and there are a few strategic things you can do to help your brand and following grow.

Learn more inside.

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Email Checklist: Call to Action

Your call to action can make or break the success of your entire campaign! That’s why you’ll want to give careful consideration as to how to craft your call to action (CTA). Use this four-step checklist to help you out…

First off, you need to decide what you want your readers to do when they get to the end of your content. Choose just one goal, such as:

  • Buying a product.
  • Requesting a lead magnet.
  • Filling out a form.
  • Picking up the phone to call you.
  • Sharing your content.
  • Joining your social media networks.
  • Watching a video.
  • Reading a blog post.
  • Listening to an audio.
  • Registering for a webinar.
  • Entering a contest.

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