Category Archives: Email Marketing

How would you like a quick way to boost responses every time you send an email? Well there is one, and that’s to segment your list into micro-targeted pieces. Because once you do this, then you can send out ultra-targeted emails that get great results.

Now, most people do basic segmenting, such as separating the prospect mailing list from the customer mailing list. That’s a good start. Use this checklist to be sure you’re segmenting your lists in other proven and profitable ways…

Step 1: Segment Prospect Lists

Create different list segments for each lead magnet you offer. This includes:

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Sometimes marketers build lists – even big lists! – but their response rates are remarkably dismal. And the reason that happens is because they haven’t built a relationship with the members of the list. Without the relationship, a list is just a collection of email addresses and names who will likely never buy from you (and rarely open your emails).

You see, the key to a responsive list is to get your subscribers to know, like and trust you. And that’s what this checklist will show you how to do. Walk through these steps to see if you have your bases covered in getting subscriber to know, like and trust you…

Know

Brand Yourself

This includes:

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In every email-marketing guide you read it says that you have to build a relationship with your list. Okay, that sounds great… but what does that really mean? It’s email, after all, not an in-person meeting. Is it even possible to develop real relationships with those who join your email lists or is it a lost cause?

First, it’s not a lost cause at all. I consider many of the people on my lists and that I communicate with in other places to be great friends. I care a great deal about the people on my list and many have told me that they open my emails even if they don’t tend to open emails from other email marketers. That makes me feel great.

Part of me isn’t surprised by that because I work very hard to build relationships, treat people right, and give a lot of value. And those things are a huge part of the secret.

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