Category Archives: Email Marketing

Your squeeze pages are a huge part of your list building efforts. Squeeze pages are distraction free pages that are solely designed to help you build your list. They typically offer something for free in exchange for an email and name sign-up. They look like mini sales pages, typically.

Take a look at the squeeze pages you have out there. Do you have any at all? If not, now’s the time to fix that. It’s going to be very difficult for you to build your list or have any really meaningful sort of hold in your niche if you don’t have one or several squeeze pages out there. If you’re struggling with building your list and trying to figure out why, it might be that you haven’t given enough thought or effort to squeeze pages.

If you have put some effort into squeeze pages, do you have ones that convert poorly? Now’s the time to fix that. Even if yours are great, there’s always room for improvement. Depending on how poorly or how well yours are converting, it might be time to do a total overhaul or you might just need a few tweaks here and there.

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Don’t worry about doing too much tweaking until you have the basics down. Don’t worry about making your squeeze page exactly perfect. It’s so much better to have an imperfect squeeze page up and getting sign-ups for you than it is to stew over your squeeze page for months because you’re worried it’s not perfect… not doing anything for you at all.

But once you do get things started and you’ve started to see some results and feel more comfortable, then it’s time to think about improving your conversion rates.

You can test and track the conversion rates of your squeeze page. You can try different headlines, different bullet points, different opt-in form styles, and so on.

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There will be times when you don’t want to rely only on autoresponder emails, which are emails that you write ahead of time and load up into your autoresponder to go out over time. You can absolutely fill your autoresponder up so that your account is sending informative and sales emails hands-off no matter when someone signs up for your list.

But that won’t work for everything you want to do. There will be certain times when you want to send special promotions, special offers, and offers you’re promoting as an affiliate. These offers will be more “of the moment.” These types of emails make for perfect broadcast emails, which are what we’re talking about today.

Or, maybe there’s something on your mind or you want to talk about a current event. This isn’t the kind of thing you want to put into an autoresponder sequence where someone might not receive the message for months. This is something you want to talk about now and you want people to receive it now. In that case, a broadcast email is your answer. Broadcast emails can help you build a relationship with your audience because people like knowing that you have your finger on the pulse of what’s happening right now.

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