Category Archives: Email Marketing

Are you a nameless, faceless marketer who is just trying to sell to people? Or, are you a real person with real feelings, struggles, and successes? Do you understand the members of your audience? Do you truly care about their success and what’s going on in their lives.

Of course you do. And of course you’re a real person. You have to let people know that. Email can seem cold and impersonal, which is sort of crazy because that’s not what ‘email’ started off being.

It’s almost as if there are two corners to one’s email inbox. There’s the corner that’s filled with emails from family, friends, and colleagues. This is the more personal one—the one people are more likely to open and feel connected with because the content is important. People are both intrinsically and externally motivated to open these emails.

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Remember that it’s a good idea to have a great plan to follow before you get started in email marketing—but, it’s never too late. Hopefully, your plan so far also includes what you’re going to sell to people once they’re on your list.

If you don’t sell something or promote something, then you’re not going to make money. That might seem like a silly thing to point out, but it’s incredible how many marketers and people who want to start their own small business don’t have anything out there to sell at all.

Your list is interested in what you have to offer… you just have to take the plunge and offer it. They want information from you but they also want advice on what to buy. And because they’ll have come to really like you and what you have to offer, they’ll want to buy your products specifically.

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I’m a fan of building relationships and making sales through a targeted email list. If you haven’t yet focused on building your own email list, I urge you to do so.

Having a list is extremely important in any market, whether your focus is online or offline. Your email list is your best asset no matter if you sell physical products, digital products, business-to-business items, or services. You can easily double your income by spending more time building and nurturing your email list.

Even so, some marketers balk at the thought of building a list. They’ve heard that it’s less effective than it used to be, and that email marketing is “dead” since deliverability rates are down. Sure, it’s not as easy as it used to be—but it’s all relative. Email marketing is still bound to be the most effective, money-making, and important part of your business.

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