Category Archives: Income Generation Methods

This is an interesting little technique. The lady who operates this system is UK based but it would work anywhere I reckon.

I’m told she’s OK with me sharing it because she’s quite a hippy and believes in Karma rewarding her for helping other people.

Good lass!

First off she doesn’t provide anything out of the ordinary in the offline business niche.

She offers SEO and website design services to local businesses.

She outsources the actual work, but also earns recurring monthly fees for providing services such as hosting, domain name registration, providing autoresponder services, licensing various software, being available for support and creating or updating email sequences.

Nothing too revolutionary although she’s set it up nicely.

No, the thing she does differently is how she gets her leads and turns them into customers.

It involves contacting business professionals such as accountants, lawyers and anyone who deals with business owners.

For example trade suppliers who supply plumbers or carpenters, and asking if they’ll let her put her own little point of sale display in their shop, office or retail desk.

She’s had made some really nice looking little point of sale boxes, which hold small cards, which are about twice the size of standard business cards

On the cards and on the point of sale box she offers a FREE 20 minute consultation about why their website isn’t getting them enough visitors and how to fix it.

There’s a little more to it than that – it’s worded very cleverly and is a good offer – but I’m not going to give her whole method away.

So the whole thing sits on the counter or near the cash register and offers a free consultation to any business person and who wants more business (who doesn’t?) through their website.

And visitors pick up one of her card/brochure sheets from when they visit their supplier, accountant or whatever and can either book the consultation online, by email or phone.

The cards are all marked with a code so she can give a commission to the business that lets her place her point of sale display with them.

Here’s the sexy bit  – her conversion rate on these 20 minute free consultations is over SEVENTY percent.

Obviously she has testimonials, examples and sites to show them already prepared, but she ALSO does a little research on their main competitors and throwing their name casually into the conversation usually makes the client very responsive.

Obviously her point of sale displays aren’t the only way she gets leads but it’s the thing that gets her highest conversion into sales.

My own interpretation of this is that the cards work because many of them are placed where people wait…

At a trade desk maybe waiting for a part to be brought up from the stores, or on the coffee table next to the magazines in a solicitors or accountants office while you wait for an appointment…

…and because they’re the sort of places where business owners are, she’s targeting the people she needs to hit.

I think you could put different tweaks and angles on this and make it even better with a little thought, but it’s good

Really good.

If you’re in online marketing, there’s a good chance you’ve heard of Pat Flynn. He’s the founder of Smart Passive Income, a website that helps people create and grow online businesses.

Pat’s income is in the seven-figure range per year. He earns money through affiliate marketing and selling his own products teaching others how to make money online. And he runs a popular podcast, too.

Flynn began as a blogger, creating a website called Green Exam Academy to help people pass an LEED certification exam. He created an e-book and online course to help people prepare for the exam, and sold it for $19.99.

Once his first product succeeded, Flynn continued to create more information products and courses. He uses his blog and podcast to build an audience, and he uses surveys and feedback from his audience to create products that people love.

Flynn’s products range from e-books and courses on topics like podcasting and affiliate marketing, to a membership community where he offers coaching and support to entrepreneurs.

He’s also written several books you can find on Amazon, including The Edge of a Business, Superfans, How to be Better at Almost Everything, and Will it Fly?

Why is Pat Flynn so Successful at Marketing?

He provides massive value – Flynn built his brand by consistently providing valuable content to his audience. He offers free resources, tutorials, and advice that help people solve problems and achieve their goals. This has helped him build trust and credibility with his audience, which in turn has helped him grow his business.

He’s authentic – Flynn is known for being transparent with his audience. He shares his successes and failures, and he doesn’t try to sugarcoat things. This helps him connect with his audience on a deeper level and build a loyal following. In the beginning he even shared his monthly income with his readers, letting them know what he was earning and how he was earning it.

He’s consistent – He’s been publishing content, producing podcasts, and engaging with his audience for over a decade. This consistency has helped him build a strong brand and a loyal following.

He builds community – He engages with his audience on social media, hosts live events, and encourages his followers to connect with each other. This sense of community has helped him build a strong brand and a loyal following.

Favorite Pat Flynn Quotes:

“The riches are in the niches, but the fortune is in the follow-up.”

“NASA has never launched a mission just because it “sounded like a good idea,” and neither should you.”

“Every second you waste thinking about a hater or troll is a second you’re taking away from those who matter and can benefit from what you have to offer.”

“Your earnings are a byproduct of how well you serve your audience, and you can only best serve your audience when you know exactly who they are, what they’re going through, and what will get them to take action.”

“Good ideas are common, but those who are willing to take action and execute those ideas are far more rare.”

“The world needs you. It needs your energy and what you have to offer, so let’s work together to make sure you dedicate that time and energy to something that matters—both to the world, and to you.”