Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
Let me begin by sharing the overall strategy in a concise sentence and then I’ll unpack it for better clarity. Here is the sentence…
| Sell licensing to exclusive content at a premium price. |
There are three parts to the strategy, all of which are equally important. So, let’s walk through them…
This is an interesting little technique. The lady who operates this system is UK based but it would work anywhere I reckon.
I’m told she’s OK with me sharing it because she’s quite a hippy and believes in Karma rewarding her for helping other people.
Good lass!
First off she doesn’t provide anything out of the ordinary in the offline business niche.
She offers SEO and website design services to local businesses.
She outsources the actual work, but also earns recurring monthly fees for providing services such as hosting, domain name registration, providing autoresponder services, licensing various software, being available for support and creating or updating email sequences.
Nothing too revolutionary although she’s set it up nicely.
No, the thing she does differently is how she gets her leads and turns them into customers.
It involves contacting business professionals such as accountants, lawyers and anyone who deals with business owners.
For example trade suppliers who supply plumbers or carpenters, and asking if they’ll let her put her own little point of sale display in their shop, office or retail desk.
She’s had made some really nice looking little point of sale boxes, which hold small cards, which are about twice the size of standard business cards
On the cards and on the point of sale box she offers a FREE 20 minute consultation about why their website isn’t getting them enough visitors and how to fix it.
There’s a little more to it than that – it’s worded very cleverly and is a good offer – but I’m not going to give her whole method away.
So the whole thing sits on the counter or near the cash register and offers a free consultation to any business person and who wants more business (who doesn’t?) through their website.
And visitors pick up one of her card/brochure sheets from when they visit their supplier, accountant or whatever and can either book the consultation online, by email or phone.
The cards are all marked with a code so she can give a commission to the business that lets her place her point of sale display with them.
Here’s the sexy bit – her conversion rate on these 20 minute free consultations is over SEVENTY percent.
Obviously she has testimonials, examples and sites to show them already prepared, but she ALSO does a little research on their main competitors and throwing their name casually into the conversation usually makes the client very responsive.
Obviously her point of sale displays aren’t the only way she gets leads but it’s the thing that gets her highest conversion into sales.
My own interpretation of this is that the cards work because many of them are placed where people wait…
At a trade desk maybe waiting for a part to be brought up from the stores, or on the coffee table next to the magazines in a solicitors or accountants office while you wait for an appointment…
…and because they’re the sort of places where business owners are, she’s targeting the people she needs to hit.
I think you could put different tweaks and angles on this and make it even better with a little thought, but it’s good
Really good.
So this is a marketer who has created an income stream – a recurring income stream – for himself of just under ten grand a month by offering a membership to his free course.
His strategy is beautifully simple, almost old school (skool?)
His course is aimed at newbies and his advertising and traffic are aimed at both those people who have just discovered IM as well as those who’ve been around for a bit but haven’t had any success whatsoever.
So his free course is basically how to set up an internet marketing business and reach X amount of money per month in X amount of time.
(Classic sales page headline in that description above too eh?)
It’s a great quality and BIG course that newbies can sign up for at one of his various squeeze pages or blogs.
The course is very cleverly structured so that it encompasses pretty much ALL of the main ways to make money with an online business…
PPC
Affiliate marketing
Product Creation
Blogging
Flipping
Amazon
Review sites
Software development
…and so on
And as they make their way through, the members are encouraged to decide which of the methods they’d like to base their own online business on
He includes the basics of each of the methods, how they work, are they easy or hard to set up, potential, skills needed, personality traits needed etc…
It’s very well done.
And this is how he monetizes it:
He simply gets them to a point where they’ve decided which path they want to follow and then says:
This is the course you need if you want to develop your business in this niche in the best and fastest possible way.
And gives them his affiliate link to a course he’s found for each of the various ‘paths’ created by other marketers.
He ONLY ever promotes recurring courses.
Not only that but he also signs up to the affiliate programs of related products – tools, services, software and whatever else and recommends those too
There are some pretty high –ticket services among them too – paying extremely decent commissions.
Cleverly, he doesn’t include anything like this in the first few weeks of the training – he builds trust first and establishes himself as an authority.
Then he recommends courses – ONLY recurring courses remember, and related services and products to the subscribers.
Lovely model eh?
Best of all, the (slightly less than) ten grand a month he earns from the recommendations is only part of his income.
He also produces products and sends emails to the list that he builds from the free courses with promos, recommendations and last time I looked he’d started selling solo ads too.
I don’t know the figures but I DO know how much an email list can bring in a month so I reckon he doubles that ten thousand from simply mailing his list each month.
And of course once the course is produced all he needs to do is pour people in the top and take the profits 
He’ll need to keep it updated and keep an eye on the market for new products and better ‘fits’
for the courses he recommends but it’s a pretty hands-free business for most of the time.
This is an evergreen model that can be replicated if you’re willing to put the work in and set up the infra-structure.
Content is something all online marketers need an ample supply of. From blog posts to email autoresponders, social media content, products and more – it’s the one area that many online entrepreneurs seek help with.
The problem with securing help is that ghostwriters can be a budget-buster. Few marketers have the funds it takes to keep a steady stream of content to help them build a list, sell products and bring in traffic.
A great alternative many invest in is called private label rights (PLR). This is content that is ghostwritten, but sold to multiple buyers, so it can be priced at an enormous discount. For example, a 5-page lead magnet might cost $50 or more from a solo freelancer, but only $5 when a PLR version is purchased.
The PLR buyer saves a ton of money and gets great content, and the PLR seller makes more money than if they would have ghostwritten for just one individual, because many people pick up their content.
I thought it might be a bit of fun to have a look at one of the ‘Make Money Online’ methods that is currently doing the rounds.
Not something I have personal knowledge of here but someone I know is currently very excited about this so I thought it would be interesting to share.
(No website is required either they say).
It’s a three-step process.