Category Archives: Joint Ventures

Leveraging the Success of Others

You most likely hang around with other Internet marketers online. That’s a wonderful thing– online marketing can be so isolating, especially when you work for yourself from home. But, as humans, we’re naturally drawn to working with other people. We crave social interaction. Just because we work online and maybe even usually prefer to work alone and definitely prefer working for ourselves doesn’t mean we work in a vacuum.

All that is to say that you can often dramatically increase the chances of your success by leveraging the success of others in joint venture partnerships. It happens all the time and, as long as it’s done well, it’s silly to pass the opportunity by. This will only work right if you’ve built up strong relationships with other marketers already, of course. If you don’t have those strong relationships, that’s something to work on and build.

Do you have marketer friends you feel would support you, especially if there was something great in it for them? That’s often the trick when you approach other people for JV opportunities– you can’t present it as you needing something; you have to present it as this amazing thing you can do for them and something out-of-this-world you can achieve together.

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An Overview of Joint Ventures

It’s hard to go it alone in business—exciting, sometimes, but hard. That’s often what happens for online marketers. They love the idea of working for themselves and seeing what comes of that. They enjoy being able to do what they want, when they want.

Inevitably, it becomes clear that there’s a better way—a way to achieve success more quickly. And that’s by not working alone. Now, I own my business and essentially work for myself, by myself. So I’m not saying that you should totally give that up. What I am saying is that you’ll get to where you want to be much more quickly if you can leverage the assets of others on certain projects.

We all have skills, talents, and ideas to bring to the table. You do some things better than I do and you have certain assets I don’t have. I do some things better than you do and I have certain assets you don’t have.

Now, can you imagine the power that can come from combining those assets, talents, and skills? It’s incredible. And that’s why I’ve joint ventured with others over the years on certain projects.

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