There are a lot of impersonal marketers, products, and services on the web. If you want to stand out fast, all you really have to do is focus on personalization. If you pay attention to the person – to the human at the other end of the screen –you can really make some great headway as a marketer on the web.
It doesn’t matter whether you sell products or services; it’s that human connection and the fact that you pay close attention to it that matters to the buyer. You can quickly become a fan favorite if you focus your attention on this principle.
Marketers are constantly trying to find a way to stand out in this industry. Many of them spend tons and tons of money and focus a lot of their attention trying to make this happen. Well, now you have the answer. Really, all they need to do is focus on personalization. The fact that you’re seeing this here, right now, puts you far ahead of the rest. Personalize and humanize your marketing and you’ll win, every single time.