Category Archives: Marketing

Turn One Piece of Content Into Five

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You work very hard as an Internet marketer. Sometimes, it might seem like all you do is work. Don’t you wish there was a way to squeeze 5X more value out of everything you do?

One of the most important lessons I’ve learned over the years is to leverage my content. Use content in more than one way to squeeze every last drop of income from it.

Another very important lesson I’ve learned is to take advantage of all kinds of promotion, relationship building, and content generation. Some people respond best to articles and blog posts. Others respond best to video and audio. Still others learn best from hands-on tasks, such as checklists.

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Daily Money-Making Activities Planner

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As a solopreneur, there are so many things you “could” be doing each day.

There are new strategies, the latest social network, the hottest marketing trend. While these things may work for *them* trying to do anything and everything is actually taking away from the real money-making activities. Instead, it’s essential to stay focused and knock out the tasks that will make the most impact and make the most money each day.

The Step-by-Step Planner Covers:

  • Step 1: Decide Which Activities Make Your Unique Business Boom
  • Step 2: Map Out Your Next (Major) Money-making Offer
  • Step 3: Craft Memorable, Must-Click Emails
  • Step 4: Create Compelling Content that Draws People Into Your Programs
  • Step 5: Create or Tweak an Existing Sales Page to Skyrocket Conversions
  • Step 6: Follow Up Frequently & Consistently Land New Clients (& Cash!)

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Personalize Your Marketing

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There are a lot of impersonal marketers, products, and services on the web. If you want to stand out fast, all you really have to do is focus on personalization. If you pay attention to the person – to the human at the other end of the screen –you can really make some great headway as a marketer on the web.

It doesn’t matter whether you sell products or services; it’s that human connection and the fact that you pay close attention to it that matters to the buyer. You can quickly become a fan favorite if you focus your attention on this principle.

Marketers are constantly trying to find a way to stand out in this industry. Many of them spend tons and tons of money and focus a lot of their attention trying to make this happen. Well, now you have the answer. Really, all they need to do is focus on personalization. The fact that you’re seeing this here, right now, puts you far ahead of the rest. Personalize and humanize your marketing and you’ll win, every single time.

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Know What’s Going On First in Your Niche

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People desperately want others to tell them what’s going on and how to think. It doesn’t matter which industry it is or what topic you’re talking about, this is something that’s universal. If you can become a news bringer and a thought leader in your niche, you can make great headway as a marketer.

The way this is done is by becoming a news bringer in your niche. Essentially, you are going to position yourself as a thought leader and expert in your niche. You are going to keep up with and deliver the latest news in your niche.

In some cases, you’re even going to create the latest news. If you think about it, the people you consider to be gurus are those you wait with baited breath to hear the latest news from. If they tell you something has changed, you believe it. If they tell you something is new, different, and really works, you believe it. If they tell you that you must buy something, you believe it.

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Creating a List to Build Marketing Leverage

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One of the best ways to quickly sell more products, get bonus points in perceived expertise, and build your list is to form partnerships and take advantage of the success others have already had—you’re going to leverage the success of others. This is a lot easier to do than you think.

There are many, many people out there who have already found the kind of success you’re looking for. As they say, there’s no reason for you to reinvent the wheel. Successful people are out there and they will work with you.

It’s so important to form relationships with the readers and customers in your niche. But you can do that much more quickly if you can get an in with those who are already really well respected in your niche. You need to have the goal of becoming popular by association.

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