Category Archives: Marketing

Tips and Tricks for Building Your Tribe

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It’s no secret that you need to build a tribe (AKA community) if you want to build a thriving business. Tribes are loyal, tribes help with word-of-mouth marketing, and tribes are very profitable.

So how do you start building your own tribe? By using these five tips and tricks…

  1. Connect Around A Common Interest

Sometimes tribe builders make the mistake of trying to build a community strictly around their brand. That works if you have an established brand like Apple or Chevy. But if you’re looking to get established in a niche, then you need to build the tribe around a common purpose, passion or other interest.

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Where to Place Coupon Codes

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You’ve got a great coupon code campaign ready to roll. Now in order to make this campaign successful, you need to get it in front of as many targeted eyeballs as possible. J

How do you do that?  You can start by planning a strategy that includes these 10 places to place coupon codes for maximum clicks.

Important: Take note that not every location will work for every campaign, so use this list as a starting point.

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How to Use Facebook to Get More Clients, part 2

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Don’t Sit in the Shadows – Tell Your Message to the World

When was the last time you actually talked about your business and what you do for people on Facebook? Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parent friends from your kids’ school?

I know you know this but it bears repeating: If you don’t toot your own horn once in a while, nobody else will do it for you. Don’t sit back and wait for people to find you. Be proactive and step out from behind your computer and TELL people what your business is all about.

True, you don’t want every single post to be self-promotion because that definitely gets old and could turn followers away from you. Instead, develop a social media plan so your posts are a good balance between personal, business, and fun.

Facebook allows at least three different ways to reach your audience and if you’re on Facebook for business, you should utilize all three because not everyone will see every single post you publish. Using three different avenues raises your odds that the people in your target market will see something of interest.

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