Category Archives: Marketing

To create profitable content that keeps your client list thriving, you need to your content wisely and strategically.

By creating a content cash plan and truly knowing what your target audience needs, you will increase your income tenfold and serve your ideal clients better so that you become the expert that they need and hire.

Here is What You Get with the “Content Cash Planner”:

The Step-by-Step Planner Covers:

• Step 1: Identify Your Target Market
  People are complex, and nailing down exactly who you’re speaking to can feel overwhelming, but when you get it right, everything else will fall into place.
  • Exercise: Identify your ideal client/target market.
  • Exercise: Identify the niche you serve; then identify 2-3 sub-niches where your ideal client can be found.
• Step 2: Making Your Content Profitable
  Think you know what you need to share with your audience? You might just be wrong. Here’s what she really needs.
  • Exercise: Identify a pain point in your niche + brainstorm free content formats.
• Step 3: Blogging for Income
  If you want your blog to earn its keep, then blog posts must have a purpose. Writing a blog post is so much more than just putting words on paper.
  • Exercise: List the top three platforms your ideal client spends time using. Then choose how to use each platform to reach your audience.
• Step 4: Profitable Online Courses
  Online courses can be very profitable and they are often what people picture in their minds when you say “profitable content.” The good news is, they’re not as difficult to create as they can appear.
  • Exercise: Map out your online course details.
• Step 5: Using Tripwire Marketing for Sales
  Tripwires are a powerful tool you can use to fill your list with buyers. In this step, you’ll create a plan for using them in your business.
  • Exercise: Brainstorm some tripwire marketing ideas that will attract your ideal clients.
• Step 6: Money Making Memberships
  Once you’ve established an ideal client base and you have an excellent, strong following, you’re ready for a membership site and all the benefits that can bring you.
  • Exercise: Map out the features of your membership group + create an editorial calendar for each month of content.
• Step 7: Optimizing Your Content
  Get your content seen by more people when you strategically optimize it to rank higher in the search results.
  
  • Exercise: Brainstorm a list of keyword phrases to use in your blog posts + website.
• Step 8: Marketing Your Content
  Now that you’ve published your content, it’s time to market it to the masses.
  • Exercise: Make a plan to market your content daily.
• Step 9: Planning Your Profitable Content
  An editorial calendar will be your best friend if you use it consistently to plan your content schedule.
  • Exercise: Use this content calendar to map out your content for the next 90 days. Copy the table as needed.

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Here is What You Get with the “10 Steps to Claiming Your Rock Star Credibility” Teach Your Tribe Kit:

The  Step-by-Step Webinar/Teleclass/Workshop Script Covers:

• Step 1: Put the Past into Perspective – and Words
• Step 2: Determine What Credentials You Need to Succeed
• Step 3: Certification and Credentials – Are they Necessary?
• Step 4: Mining your Competition
• Step 5: Storytelling
• Step 6: Your Audience
• Step 7: Practical Experience
• Step 8: Authenticity
• Step 9: Reassurance
• Step 10: Follow Up

Plus, You’ll Also Get All these Valuable Templates + Tools:

• Worksheet 
• 4 Week Done-for-You Calendar
• Action Checklist
• Resource Directory with Links to Tools & Resources
• 21 Ideas Blueprint 
• PowerPoint Slides

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