Category Archives: Marketing

How to Integrate Your Brand Into Your Business

A lot of marketers make one very big mistake when it comes to their brand. Namely, they create a logo and slogan, place these items on their website, and then call it a day. That may make you feel good, but it doesn’t do a whole lot for your brand. That’s why you’ll want to use this checklist to be sure you’re fully integrating your brand into your business…

Logo

As you create and begin using your logo, ask yourself these questions:

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Running Webinars – How to Run a Successful Webinar

Running Webinars – How To Run A Successful Webinar is a 35 page, 6000+ word report.

This report teaches why an intimate understanding of your audience is essential to success, the specific tools you need to host webinars, as well as how to use a landing page to build your audience.

It also covers tips you need to know for delivering your sales pitch, as well as effective follow-up procedures that engage your audience and lead to sales long after the webinar is over

Chapter List:

  • Introduction to Running Successful Webinars
  • Knowing Your Audience Is Essential
  • Webinar Software and Apps
  • Getting Traffic, Building Your Audience
  • The 13-Step Webinar Formula for Customer Engagement
  • Live Versus Automated/Recorded Webinars
  • Joint Ventures or Solo Webinars?
  • What to Do after the Webinar Is Over
  • Top 10 Tips for Running a Successful Webinar
  • Conclusion

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The Art of Controversy

Hello, Jason Fladlien here from DailySeminar.com, and today I have a treat for you.  Here’s a little topic that I really like to talk about, and I use it.  A lot of people don’t see how I use it because I use it very subtly, but once I explain it to you, you’ll see it and you’ll also see its power.  And it’s something to consider adding to your toolkit of internet marketing tactics.  And that’s the art of controversy.

Controversy done properly sells.  I laugh because two days before creating this video, or one day before creating this video — I’m not sure which — I got an e-mail from kind of a big marketer.  In fact in 2008 he had a list of 857,000 people on his list.  And he threatened to sue me.

Why did he threaten to sue me?  He said I libeled him because on one of my sales pages I said “Look, I bought this guy’s product.  It was super overpriced, and basically it sucked.  I didn’t do what I thought it would.  I was just appalled by it, and that inspired me to give you this product.  Not only, in my opinion, do I think my product is better than his, but my product is only $37 when his product is almost $200.  Mine isn’t going to build you a million  list overnight, but then again it’s not supposed to.  It’s supposed to help you get started with…” and then I sold the product some more.

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A 30-Day Plan for Marketing Your Information Business, part 2

This is part 2 of our 2-part series…

Day 15. Research Potential JV Partners

Since your name is going to be associated with your JV partners for a long time, today you need to research each potential partner to make sure they have a good reputation in the niche.  Go to Google and search for

  • Their name.
  • Their business name.
  • Their websites.
  • Their product names.

Look for any red flags such as major customer service issues, refusing to honor guarantees or other policies, and problems with business partners.

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The Client Onboarding Planner

Generally, onboarding begins when prospects agree to become your client but for those who take a bit longer to decide, onboarding can include that follow up period where you answer more questions and hopefully guide them toward making a purchase.

Preparing a thorough client onboarding system will save you time, money, and a bit of your sanity because any system resolves a problem and, in this case, that problem is getting all the client info you need, tracking all that paperwork, plus making them feel welcome.

Here is What You Get with the Client Onboarding Planner“:

The Step-by-Step Planner Covers:

  • Step 1: Take Stock
    Every process improvement begins with a good, hard look at what you currently have. From client agreements to membership sites, you need to know exactly how your systems work today. Only then can you work toward full automation.

    • Exercise: Map Out Your Existing Client Onboarding Flow
  • Step 2: Think Like a Business
    Jeff Bezos doesn’t process Amazon refunds, Bill Gates doesn’t troubleshoot the Blue Screen of Death for computer users, and Richard Branson isn’t serving drinks on any Virgin Airlines plane. So why are you playing Jane of All Trades? Hire the right people for the job, and you’ll be amazed at how smooth the client onboarding system can be.

    • Exercise: Identify Tasks You Should Not Be Doing and Make a Plan to Replace Yourself
  • Step 3: Find the Holes
    If you’re like most coaches, there are trouble spots in your current systems. There’s no shame in that unless you pretend they don’t exist. Make a list, then start checking them off as you fix them.

    • Exercise: Review Emails, Help Desk, Social Channels, Phone Logs for Trouble Spots and Recurring Issues
  • Step 4: Invest in Solid Systems
    Nothing makes automation more difficult that piecing together sub-par systems. If you’re still handing customer support with a Gmail address, relying on back-and-forth email to schedule appointments, or keeping client notes in a Word doc on your desktop, it’s time for an upgrade.

    • Exercise: Make and Prioritize an Upgrade List
  • Step 5: Create a Policies & Procedures Manual
    Consistency matters, not only when it comes to improving your efficiency (and adding cash to your bottom line) but for customer experience as well. A clear policy and procedures manual will ensure everyone on your team is on the same page.

    • Exercise: Create a Policy and Procedures Manual
  • Step 6: Build a Library of Copy/Paste Documents
    If you have to re-invent the wheel every time you send a proposal to a potential client, you’re wasting precious time. Instead, create your agreements, intake forms, and other documentation once, then simply customize it for each new client.

    • Exercise: Develop a Documentation Library
  • Step 7: Cross Train Your Team
    If you don’t want your business to grind to a halt when a key staff member takes a vacation, then cross training is a must. Identify similar positions, and ask them to train one another on at least the basics of their jobs.

    • Exercise: Identify Team Members for Cross Training
  • Step 8: Take a Cue From the Manufacturing Industry
    Just because you’ve made improvements doesn’t mean you’re finished. In fact, whether they’re building cars or making candy bars, one thing all manufacturers have in common is a policy of continual improvement. Every process that can be automated or made more efficient saves them money… and it will for you, too.

    • Exercise: Create a Continual Improvement Policy and Schedule

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