Category Archives: Marketing

The Client Onboarding Planner

Generally, onboarding begins when prospects agree to become your client but for those who take a bit longer to decide, onboarding can include that follow up period where you answer more questions and hopefully guide them toward making a purchase.

Preparing a thorough client onboarding system will save you time, money, and a bit of your sanity because any system resolves a problem and, in this case, that problem is getting all the client info you need, tracking all that paperwork, plus making them feel welcome.

Here is What You Get with the Client Onboarding Planner“:

The Step-by-Step Planner Covers:

  • Step 1: Take Stock
    Every process improvement begins with a good, hard look at what you currently have. From client agreements to membership sites, you need to know exactly how your systems work today. Only then can you work toward full automation.

    • Exercise: Map Out Your Existing Client Onboarding Flow
  • Step 2: Think Like a Business
    Jeff Bezos doesn’t process Amazon refunds, Bill Gates doesn’t troubleshoot the Blue Screen of Death for computer users, and Richard Branson isn’t serving drinks on any Virgin Airlines plane. So why are you playing Jane of All Trades? Hire the right people for the job, and you’ll be amazed at how smooth the client onboarding system can be.

    • Exercise: Identify Tasks You Should Not Be Doing and Make a Plan to Replace Yourself
  • Step 3: Find the Holes
    If you’re like most coaches, there are trouble spots in your current systems. There’s no shame in that unless you pretend they don’t exist. Make a list, then start checking them off as you fix them.

    • Exercise: Review Emails, Help Desk, Social Channels, Phone Logs for Trouble Spots and Recurring Issues
  • Step 4: Invest in Solid Systems
    Nothing makes automation more difficult that piecing together sub-par systems. If you’re still handing customer support with a Gmail address, relying on back-and-forth email to schedule appointments, or keeping client notes in a Word doc on your desktop, it’s time for an upgrade.

    • Exercise: Make and Prioritize an Upgrade List
  • Step 5: Create a Policies & Procedures Manual
    Consistency matters, not only when it comes to improving your efficiency (and adding cash to your bottom line) but for customer experience as well. A clear policy and procedures manual will ensure everyone on your team is on the same page.

    • Exercise: Create a Policy and Procedures Manual
  • Step 6: Build a Library of Copy/Paste Documents
    If you have to re-invent the wheel every time you send a proposal to a potential client, you’re wasting precious time. Instead, create your agreements, intake forms, and other documentation once, then simply customize it for each new client.

    • Exercise: Develop a Documentation Library
  • Step 7: Cross Train Your Team
    If you don’t want your business to grind to a halt when a key staff member takes a vacation, then cross training is a must. Identify similar positions, and ask them to train one another on at least the basics of their jobs.

    • Exercise: Identify Team Members for Cross Training
  • Step 8: Take a Cue From the Manufacturing Industry
    Just because you’ve made improvements doesn’t mean you’re finished. In fact, whether they’re building cars or making candy bars, one thing all manufacturers have in common is a policy of continual improvement. Every process that can be automated or made more efficient saves them money… and it will for you, too.

    • Exercise: Create a Continual Improvement Policy and Schedule

Continue Reading (only available for IMIT members)

A 30-day Plan for Marketing Your Information Business, part 1

You’ve probably heard the saying: if you fail to plan, then you’re planning to fail.

That’s true in a lot of areas of life, and it certainly is true in all aspects of business, including your marketing plan. If you want to grow your information product business, then you need to take consistent steps every day to get your content, links and offers in front of your most targeted prospects.

So how do you do it? The answer is to pick a handful of solid marketing strategies, get one up and running, then the next one, then the next one and so on. Below you’ll find a 30-day plan that includes starting an affiliate program, guest blogging, doing joint ventures, social media marketing, and paid advertising. Take a look…

Start an Affiliate Program

Day 1. Set It Up

Today you’ll start with the preliminary steps which include:

Continue Reading (only available for IMIT members)

The Real Truth About the Law of Reciprocity

Hello, Jason Fladlien here from DailySeminar.com, and today I’m going to discuss with you the law of reciprocity.  It is one of the laws of psychological influence of persuasion.

It really is cool because it can get people to do things that are in their best interest and actually increase their satisfaction based on at least the scientific studies and motivate them to take action on your offers and purchase them.

And so I’ll tell you why you want to use the law of reciprocity with an example here.  I call this the Coke experiment.  This was a psychology experiment done in the 60s or 70s, I think, in Cornell. And basically it worked like this:

The subject — he had to rate the quality of paintings.  So the subject came in — the test subject in this case — he thought he was rating art appreciation.  He thought he was part of an art appreciation study, when really he didn’t understand he was actually part of a study on the law of reciprocity and how it affects people and their decisions they make.

And so supposedly the subject, he comes in to rate the quality of the paintings which is inconsequential to the study.  And there’s an assistant to the study of the professor performing the experiment, who’s posing as a fellow subject so there’s two subjects at a time.  One of them’s the actual subject, and one is really the assistant who’s trained to do certain things to see how the subject responds.

Continue Reading (only available for IMIT members)

40 Ways to Get More Shares, part 2

40 Ways To Get More Shares, part 2

Here are the final 20 ways to get more social media shares.

  1. Tag people.

In other words, create posts about influential people in your niche, and then tag them. If they like what they see, they may just share it.

  1. Co-promote with your marketing partners.

Not every share has to come from you asking your followers. You can start by asking your marketing partners to share your content. You can sweeten the pot with a co-promotion where you share each other’s content. (I.E., I’ll scratch your back if you scratch mine.)

Continue Reading (only available for IMIT members)

40 Ways to Get More Shares, part 1

40 Ways To Get More Shares, part 1

One of the best ways to effectively use social media to grow your business is by getting people to share your content. Here are 40 ways to increase your shares across different platforms…

  1. Ask people directly to “share.”

Simple and direct. E.G., “Please share this video with your friends!”

  1. Encourage people to “retweet.”

On Twitter, you can use R/T or “retweet” to encourage shares.

E.G., “Please retweet!”

Continue Reading (only available for IMIT members)