Today’s bonus report, Video Marketing is a 30 page, 6000+ word report.
This report was designed to educate people about video marketing and give them a basic introduction on how to get started with video marketing.
Category Archives: Marketing
25 Kinds of Fantastic Freemiums to Give Away to Get Sales, part 3
Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
- Contest
The idea here is to offer a free contest where entrants have a chance to win your products. Here are three tips for optimizing this freemium strategy:
| TIP: Get people excited about your products. For example, have people create a 15-second commercial about your products, or have them write a Haiku poem about them. Then have your visitors vote for the best entries. |
| TIP: Give “runners up” a discount coupon. After you award your prizes, give all entrants a limited-time coupon that gives them a discount off your most popular products. This tip is especially powerful in combination with the previous tip, because then entrants have already put plenty of thought into the benefits of your products. |
| TIP: Give extra entries using Rafflecopter.com. This tool lets you give extra entries for performing specific actions, such as spreading the word on Facebook or other social media platforms. It’s a great way to make your contest go viral. |
Just be sure to check the rules and regulations in your location so that your contest is legal. Here are a few contest examples:
25 Kinds of Fantastic Freemiums to Give Away to Get Sales, part 2
Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
- Swipe File
A swipe file is a collection of content pieces that people can use for inspiration to create similar content. The intent isn’t to copy these pieces, but to use them as springboards to creating your own content.
For example:
- The Copywriter’s Swipe File, which includes good headlines, sales letters, pay per click ads and other sales copy.
- The Career Builder’s Swipe File, which includes cover letters and resumes.
- The Aspiring Novelist’s Swipe File, which includes plot lines as well as queries for sending to publishers.
- The Professional Speaker’s Swipe File, which includes jokes, openers and other content for speeches.
While the swipe file is used for inspiration, this next freemium is designed to be used and copied…
25 Kinds of Fantastic Freemiums to Give Away to Get Sales, part 1
Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
- Audio
This can be an audio book or podcast you create using Audacity, or you can record a teleseminar. You might offer one audio in a series as the freemium, and then upsell the full series on the backend.
| TIP: Just be sure to offer it in a common file format, such as .MP3. That’s because people love listening to audios on their MP3 players in their car, at the gym, when they’re doing yard work and so on. |
Content Marketing Insight
In this week’s bonus report, Sean Mize shares some of his experience with content marketing, and his observation of how large and successful companies profitably use content to drive visits and sales. This is a strategy that, once understood, is easily replicated by individual entrepreneurs.