Category Archives: Marketing

Mini-Case Study Plus Hidden Business Opportunity

Victorine Lieske reveals she made $17,000 from her audiobooks on YouTube.

Frankly it never even occurred to me that people would listen to audiobooks on YouTube, but apparently it’s a growing trend.

Book publishing in general deals with spikes and dips in income. You publish a book and get a spike of sales, then the sales dip over the months unless you continue to market the book heavily.

Victorine has 10,000 followers on her YouTube channel and it provides a more stable, predictable income for her.

Plus, it also gives her more exposure which results in more book sales, too.

While Victorine writes romance books, this could work for non-fiction as well.

Now here’s the hidden business opportunity in all this: Of course you can publish your own books on YouTube, but why not act as an agent, publishing all sorts of other people’s books on YouTube?

Choose an author, offer to handle all the details for them and get them online. Send some traffic, be sure to include links to their books on Amazon and share the YouTube income with them.

The author gets their books on YouTube without having to do anything. They get a cut of the income as well as traffic to their books on Amazon and more sales there.

You handle the details and get paid for it. You then add more authors in the same niche and build up your audience and your stable of writers.

The trick to this will be choosing one niche and sticking to it. This way subscribers know just what to expect from your channel and it’s much easier for you to bring in new traffic, too.

How much can you earn? Impossible to say, but if you get ten authors like Victorine and divide the profits in half, the profits are pretty easy to calculate.

Checklists for Managing Customers

As a business owner, one of your main tasks is managing customers. You have to take care of their needs and problems, answer their questions, and make sure you maintain the relationship you have with them.

Treat your customers right and they’ll return to you time and time again. This is something you can systematize. Create checklists for yourself so you can be sure you’ve covered all of your bases.

As part of managing your customers, you’ll personally connect with customers via email, possibly set up a help desk, connect on social media, pay attention to their needs and desires, create products that help them, promote products that help them, and more.

Depending on your business model, you might handle all of this yourself. I try to do as much of this myself as I possibly can. Or, you might hire someone to help you do some or all of these tasks.

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This One Strategy Will Increase Your Average Sale Value

If you’re not at the stage with your online business where you’re selling anything yet, don’t worry because you can build this into what you’re planning to do.

It’s simple, I use it in my own business and since I’ve been doing it my average sale value has risen significantly.

Interested? Read more…

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How to Spot the Golden Nuggets Sitting Right in Front of You

Take as an example a strategy such as drop-shipping as an example of how to make money online.

Most people who have looked into setting up an online business know about it to some degree.

Some of us have even tried it.

And some people have done really really well doing it, go on to teach it, and hear complaints that “I knew that already”…but did they?

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What Really Works in Internet Marketing

Recently I jumped on a webinar (saw the ad on Facebook) that was run by a well-known (actually a VERY well-known) entrepreneur and author.

The pitch was that ‘Using nothing but email he had generated over $3 million using a simple one-page method’ (later he said this became a MONTHLY income).

Read about his method and then start doing it yourself!

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