Category Archives: Marketing

An Overview of Your Complete Branding Strategy

Posted on by • 0 Comments

In order to brand yourself, you’re going to have to get your name out there on the web. You’re going to help people, differentiate yourself from the competition, and spread your name far and wide. You are going to put a focus on providing value to the people of your niche. You want to appear helpful, demonstrate your expertise, and be present by networking whenever you get the chance.

You are going to be putting up web properties to get your name out there and start to build an audience. This should include creating a blog, being present on social media, and taking advantage of other branding opportunities.

You are going to create a consistent image for yourself and your brand. For instance, you might consider creating a consistent look, including colors and graphics, across all platforms you belong to. You’ll streamline your graphics, your interactions, your free and paid materials, and so on.

Continue Reading (only available for IMIT members)

Reach the 95% Your Product Content Can’t

Posted on by • 0 Comments

Buyer Reality: The people actively shopping for what you sell today are a small minority of everyone who will eventually buy from you.

Product content reaches that minority and stops there.

If your entire marketing effort is about your product, you’re speaking only to the few people already looking and staying silent to everyone else.

 

You can download this report from here.

Putting Content Everywhere

Posted on by • 0 Comments

Content is so incredibly important as part of your success as an online marketer. It doesn’t matter which niche you’re in, you have to have content – and a lot of it. You need to have content up everywhere on the web.

How much content do you have up right now? Do you have much up? Have you been meaning to get more content up on the web to grow your business? Do an assessment and be honest with yourself.

Do you have a blog? Do you write guest posts? Do you have social media content? Do you give away free content? Do you have paid content? Do you have video or audio content?

Continue Reading (only available for IMIT members)

Building Everyone Into a Frenzy

Posted on by • 0 Comments

People love to have something to look forward to. It’s one thing to just launch a product and have people decide that it’s right for them. If they’re really loyal to you, they’ll buy whatever you’re selling, then and there. But, most customers don’t work that way. If people haven’t been presold, they may not buy even if it’s something that could be really useful for them.

If you want to sell more products, then it’s time to pay attention to how you can pre-sell people in your niche on buying your products before they’ve even been released. You can tease and build up your products to get everyone into a frenzy so they will buy right away.

You used to see this kind of teasing and preselling done time and time again. It would often happen with very high-end guru products—they’d tease the product for weeks or even months. They whole community would be talking about it. By the time the product rolled around and was for sale, people eagerly jumped over to the buy button without even reading the sales page.

Continue Reading (only available for IMIT members)

Make Money With Low-Ticket Offers

Posted on by • 0 Comments
There’s a stubborn myth floating around the online marketing world. It says you can’t make real money selling cheap products. The logic sounds reasonable on the surface. If you’re only charging seven or nine dollars, how could that ever add up to anything meaningful?
But the math tells a completely different story when you build even a basic funnel behind that tiny offer. A low-ticket front-end product isn’t just a cheap thing you toss out to make a few bucks.
It’s a paid lead magnet. And that distinction matters more than most marketers realize. When someone pulls out a credit card and pays you even a small amount, they’ve crossed a line.

Continue Reading (only available for IMIT members)