Category Archives: IMIT Topics

The 5 Types of Ad Campaigns Checklist

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Before you can even think of placing an advertisement, you need to define your goal. And then you need to design your ad campaign around that goal. This checklist will help you do exactly that. Check out these five types of ad campaigns, along with the points you need to remember as you set up each campaign…

The Direct-Response Sales Ad

The goal of this ad is to point people towards a sales page and make a sale.  Keep these points in mind as you create your direct-response ad:

  • Create an attention-getting headline. The headline is going to be the most important part of your ad, so be sure it presents a big benefit and/or arouses curiosity.

E.G., “The #1 Way To Get Traffic That Almost NO ONE Knows About!”

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The Facebook Paid Advertising Checklist

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Facebook has a tremendously powerful paid advertising platform, simply because you can target your audience in ways other platforms can’t even begin to offer. Not only can you target by the typical demographics such as gender or location, but you can also target by interest and even visitor behavior.

Ready to tap into this powerful platform for yourself? Then grab this checklist and get started…

Step 1: Choose Your Goal

In other words, what is the purpose of your campaign? For example:

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The Promotional Calendar Checklist

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Still another key to a profitable and successful mailing list is to have a plan. Forget about last-minute planning, where you come up with an idea on the day you mail your list. Instead, you should be thinking and planning ahead.

How? By using this handy promotional calendar checklist. Let’s take a walk through the steps, which you can use to plan anywhere from the next six to a year…

Step 1: Define Your Goals

The first thing you need to do is clearly outline your goals for what you’d like to accomplish with your business this year. Then define how your mailing list goals will help you achieve your overall goals.

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The Paid Advertising Checklist

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One of the keys to success with paid advertising is to find and choose high-quality niche sites on which to advertise. So how do you do that? Simple: by using this checklist. Take a look…

Step 1: Find Prospective Advertising Opportunities

The first step is to find possible places to advertise. For this step, you’re only uncovering possibilities. Don’t worry at this point about whether a prospective site opportunity will provide good results for you (as you’ll do your due diligence in the next step).

Here’s how to find prospective places to advertise:

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The Social Selling Checklist

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If you start tossing up a bunch of direct-response ads on your social media platforms, your audience is going to run you out on a rail. Or at the very least, they’re going to be clicking the “unfollow” button.

But that doesn’t mean you can’t sell on social media. You just need to be sure that the “social” part comes first, followed by the selling part. Check out these three proven methods to see which one is right for you…

1. Build Anticipation Over Time

As already mentioned, social selling is about being “social” first. This helps you engage your audience and builds authority and trust, which in turn creates more sales. So what you need to do is create a preselling campaign that you drip out over the course of a week or two. Think of it as a sideways sales letter on social media, with the key difference that you’re creating a two-way interaction with your audience rather than a monologue.

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