Before you can even think of placing an advertisement, you need to define your goal. And then you need to design your ad campaign around that goal. This checklist will help you do exactly that. Check out these five types of ad campaigns, along with the points you need to remember as you set up each campaign…
The Direct-Response Sales Ad
The goal of this ad is to point people towards a sales page and make a sale. Keep these points in mind as you create your direct-response ad:
- Create an attention-getting headline. The headline is going to be the most important part of your ad, so be sure it presents a big benefit and/or arouses curiosity.
E.G., “The #1 Way To Get Traffic That Almost NO ONE Knows About!”
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