Category Archives: IMIT Topics

Using Popups to Build a List

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Ugh, you’re tired of seeing the same old, same old opt-in forms around your niche, right? At this point, you’re practically blind to them. You don’t even see them as you’re scrolling through a blog post or something like that— they may as well not even be there.

Oops…maybe you just had a revelation reading that. Maybe you realized that this is exactly what your audience is thinking right now.

Do they even see the opt-in forms you’ve worked so hard to put on your blogs and squeeze pages?

Maybe they don’t.

The fact is that they see the same forms all over the place. People are inundated with opt-in forms. They’ve signed up for so many lists and seen so many offers for “free” things that they’re jaded.

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Surefire Steps to Changing Your Habits and Reaching a Goal This Month

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It’s time to get to work on changing your habits for the better, forever. I recommend that you choose one major goal to start with. Figure out your habits that surround the goal—3 habits is a good number to start with. Give it your all this month and work on changing your habits to achieve that goal.

By focusing on one major goal that you’d like to achieve for the month, you’ll be more ready to find the change you want to have in your life.

By focusing on three habits that surround that goal (one at a time, one per week), you can reach success more quickly. Once you’ve had that smaller success, you’ll eventually work on changing other habits that will move you toward even bigger goals.

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Online Marketing Psychology and Building Customer Trust

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One of the most important concepts in copywriting and sales is understanding how your customer thinks and feels. You can’t sell to them very well if you don’t know what they need, fear, and hope for. If only we had a crystal ball, we could sell to just about any customer that came our way.

Unfortunately, we don’t have anything like that. At the same time, we can consider ourselves lucky because there are certain aspects of human psychology that are nearly universal. When we understand these principles of psychology, we can better connect with our customers and increase conversion rates.

Many Internet marketing sales pages incorporate the same tired elements in a formulaic way. These marketers use and re-use concepts they’ve seen work for others. There’s a reason these elements of sales copy work–but there’s also a reason to think outside the box and do things a little bit differently. Understand your customer and you’ll understand what to put on your sales page, whether it’s a commonly used concept or not.

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Turn Your GPTs Into a Sellable Product

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A GPT you build for yourself saves you time. A GPT you build for other people becomes a product, a service, or a paycheck that arrives every month. Same skill, aimed outward instead of inward. The person across the table has the same problem you solved for yourself, and they’ll happily pay you to hand them the answer.

Here’s what most people miss. The skill of building a useful custom GPT is rare enough right now that people will pay just to skip the learning curve. A coach doesn’t want to learn prompt setup.

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