This is a transcript of an interview between Jason Fladlien and Robert Plank, in which Jason explains his technique of offering double (or more) money back guarantees in order to increase conversions.
ROBERT: Hey, this is Robert Plank from robertplank.com. And Jason Fladlien from some other URL that no one cares about. No, just kidding. Jason Fladlien from jasonfladlien.com. So what is going on today, Jason? What’s the haps?
JASON: Just chilling at my new house.
ROBERT: Just chill-laxing in your new house? Your new crib?
JASON: In the new crib. I think there’s maybe 2,000 people in this whole town. I’m back in the smallest town I’ve ever been in in my life.
ROBERT: What town is this?
JASON: West Branch, Iowa.
ROBERT: So you could say that you are the No. 1 internet marketer in West Branch, Iowa, by default?
JASON: Yeah, I am. But the cool thing about West Branch is the only Iowa President ever, Herbert Hoover, came from West Branch, so ooh, I’m living now.

Beating Your Competition
Jim Rohn, one of my favorite motivational speakers (who passed away a few years ago), said:
Video is a wonderful way to get traffic. Some marketers prefer using video and find themselves naturally drawn to it. Other marketers are very wary– probably because they think it will be too difficult to get started with. The great news is that you don’t have to be all that tech savvy to really do well with video. If you haven’t started using video yet, you’re really missing out.
Welcome back to a continuing series of tips on how to create passive income streams out of Private Label Rights (PLR) content.