Video is a wonderful way to get traffic. Some marketers prefer using video and find themselves naturally drawn to it. Other marketers are very wary– probably because they think it will be too difficult to get started with. The great news is that you don’t have to be all that tech savvy to really do well with video. If you haven’t started using video yet, you’re really missing out.
Think of the companies out there that do a great job with video. There are so many wonderful video ads, viral videos, vlogs, Hangouts, and more. The fact is that some people in your audience will respond best to video. You’ll do well to cater to them, using the awesome (mainly free) tools that are out there.
The Power of YouTube
YouTube is a very powerful website. It’s even one of the most used search engines on the web. Many people go straight to YouTube to find a video that will help them do something, teach them something, or entertain them. If you’re only focusing on Google as a search engine, you’re really missing out. Having a YouTube channel can net you a ton of followers and traffic.
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