Category Archives: IMIT Topics

Package Selling vs. Cafeteria Selling

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Hey, Jason Fladlien here, and I’m going to discuss with you today at DailySeminar.com about Package Selling vs. Cafeteria Selling.

A lot of people do cafeteria selling when they should be doing packaging selling, and a lot of people don’t even know the concept of package selling. So not only am I going to show you the difference in why package selling is much more effective than cafeteria selling, but I’m going to give you an actual case study in action. And then I’m going to show you some other examples as well so you can see the massive difference in pull that you can offer. And the perception of value is just so incredibly different, a slightly different positioning of products that you’re offering on a sales page or in a marketing process.

So let’s just, right off the bat, let’s get rid of some terminology here. What is Cafeteria Selling?

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Creating Excitement with an Affiliate Contest

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An affiliate contest gets affiliates super-motivated to promote your existing products again. Combine an affiliate contest with one of the strategies mentioned in the last section (such as a flash sale), and you have a recipe for a whole lot of sales pouring in.

So let me share with you a good system to S.E.T.U.P. a successful affiliate contest. Take a look:

Step 1: Select Your Offer

Step 2: Establish Guidelines

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The Ego Report

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The ego is an oft-misunderstood part of our psychological makeup.

The ego doesn’t exist on its own. It’s part of what Sigmund Freud described as a structural model of our psyche: id, ego, and superego.

In this report you’ll learn about those 3 components of your psyche, the 9 stages of ego development, how to recognize an out of control ego, and how to manage and strengthen your ego.

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Affiliate Marketing Tips, part 3

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Boosting Conversions

You already know that you shouldn’t send your traffic directly to the product sales page. Instead, you should build a list and then pitch products. But you shouldn’t even send your list members directly to a sales page. Read on…

Tip #20: Write product reviews. One of the best ways to pre-sell a product is to write a product review. But don’t just list all the positive points. You need to list the product flaws, too. And that’s because your prospects know that the product isn’t perfect. If you try to present it as a perfect product, they won’t trust you… nor will they buy from you.

Example: “This homeschooling kit offers awesome lessons plans for science, history and English. However, the math plans leave something to be desired. That’s because… {reasons}”

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Time Management Tricks part 8

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Let’s continue on with more time management tricks.

Turn Notifications Off

This might seem like a little thing, but it’s actually a big thing. How many notifications go off on you every day? You have your Facebook notifications on, and your Skype notifications, and your email popping up on your computer, your phone messages and calls and text messages signaling you at all times, and more.

With all of these blings and pings, how are you supposed to get anything done? The trouble is that it’s easy to feel like you have to be constantly accessible these days. I assure you, you do not. There is a time to check your messages, emails, and notifications. That time is not during your most valuable work hours.

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