Hello, Jason Fladlien here, and today’s daily seminar is all about doing interviews both on the giving end and on the receiving end. And interviews are just a skill that is lacking that a lot of people could instantly leverage and make some good money from that they’re just not utilized. And a lot of people can do interviews; they just don’t know they can do interviews. So I’m going to talk about how to interview others; I’m going to talk about how to give good interviews yourself, and then I’m going to give you some techniques to book interviews. So once you know how to give good interviews I’m going to show you how to go out also and how to interview others and use that, use their expertise, and couple that with your marketing prowess and make money from it.
So let’s first talk about some very specific reasons why you should even care about giving and receiving interviews and booking interviews. And there’s some obvious reasons, of course, like I just mentioned, but there’s some not so obvious reasons that should make this more beneficial for your understanding of why you want to use this. First of all, interviews are the easiest info products to create. I took somebody – I think it took them five years that they were thinking about creating this product and we created it in one sitting. I just said, “Hey, you know everything you need to know. You don’t need to research this anymore. What you need to do is get somebody who can sit down and ask you questions that you can just give the answers to, and then we can go and transcribe that if you want to.” We didn’t even transcribe it. We just actually put it out there into a product form and sold it. And a lot of that has to do with that approach, and we’ll talk about later the most important ingredient for interviewing others, and that was right there. I encapsulated it. I don’t know if you caught on, yet. That’ll become apparent here in a little bit.
As this week’s bonus, I’m offering a special interview with one of my favorite copywriters, and inspirational speaker, Colin Theriot. Colin has been a speaker at two of my Earn1KaDay seminars, and has been a fan favorite. The theme of this interview is:
I have no doubt that you do a lot of writing for your business. Marketers have to write content for a variety of reasons and it’s often in the form of an article. Whether you write the content yourself or you hire someone else to do it, you can absolutely squeeze more value from it.
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