Category Archives: IMIT Topics

Podcast Traffic Strategy

Podcasts are all the rage these days. It’s no wonder—they’re so convenient for people to listen to. There are incredible podcasts on every popular topic under the sun. Think about the podcasts you personally listen to. That’s a great jumping off point for investigating your own strategy.

Do you tend to listen to podcasts for business or for pleasure? Hopefully, you have experience listening to podcasts that are run by people and businesses much like you. Again, that will give you a bit of a head start.

Even if you’ve never personally listened to a podcast in your niche before yourself, all you have to do to see the incredible value podcasts hold for businesses like yours is browse through the iTunes Podcast store. Go ahead and look through now, even if you have previously. Do you see anything that’s similar to your own business?

Continue Reading (only available for IMIT members)

Using Pinterest for Business

There are a lot of social sites you can use as part of marketing your business. It can be confusing to figure out which one, or ones, you should focus on.

That’s sometimes part of the problem— people try to focus on too many social sites at once. Or, they try to focus on the wrong ones. Just because Twitter works well for some businesses doesn’t necessarily mean it’s right for yours.

Many business owners wonder if Pinterest might be a good fit for them. It just might be— it’s truly an exciting social site. The web is very visual. Written content is important and certainly something you shouldn’t overlook. But it would also be a mistake to overlook visual content.

Continue Reading (only available for IMIT members)

Get Fully Booked

How to Have the Sales Conversation that Actually Gets You Paid!

The more you have those sales conversations, the more comfortable you will get with them—and the better results you’ll achieve.

In the meantime, here are 21 ideas and tips for increasing your chances of closing the sale with a commitment.

  1. Talk Up the Results

Your potential client wants to know how your coaching or your program can change her life. Acknowledge the reality of her present life; then talk of the transformation your coaching or your program can help her to effect. While she is envisioning these results, ask her to invest.

Continue Reading (only available for IMIT members)

How to Pay Your Affiliates

One of the best ways to promote your products as a product creator is to get affiliates on board. Affiliates are like little worker bees spreading the news of your products far and wide. They drive traffic to your products so you don’t have to.

In exchange, you pay them a commission on every sale they generate. This works out for them because it gives them the incentive they need to drive traffic to your product. Without that incentive, your little worker bees won’t be willing to work.

So that means you need to figure out how to pay them and how to pay them reliably. There are many different options when it comes to paying your affiliates. You get to choose exactly how they will receive their money and when they will receive their money. There are a few things I want you to consider in particular.

Continue Reading (only available for IMIT members)

Sending Physical Perks

Sending people physical products and perks through the mail is one of the best ways to get people’s attention. Snail mail is a dead art form in some ways. How often is it that you get things through the mail? Usually, it’s just junk mail or bills —certainly nothing fun. You don’t usually get things that you really want through the mail. Wouldn’t it be great if someone surprised you with something?

You can really get the attention of your affiliates and customers if you send them things through the mail. It can really be a lot of fun and can help bring attention and respect to your business. In case you’re worried, it really doesn’t have to be all that expensive. The benefits you get from sending things out this way can far outweigh the costs.

You can approach this method in a few different ways.

Continue Reading (only available for IMIT members)