There are so many great reasons to use Facebook as part of your business. You always hear that you should hang out online where the people of your niche hang out. That generally means Facebook these days. Facebook is a true juggernaut in the online world- it’s become an important part of people’s everyday lives, all around the world.
Unfortunately, businesses often use Facebook in the wrong way. Some people get on Facebook and just spam their links and expect to make a lot of money and grow their business that way. That doesn’t work at all.
Instead, what works is building real relationships on Facebook. What works is sharing things people really care about, showcasing your expertise as an authority in your niche, and having an overall social media marketing strategy to build your list.
Let’s talk about each of these pieces of using Facebook to build your list, in turn.

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