Press releases are a time-honored way to generate traffic for businesses. They’re used in offline business to alert the media and the public about a new business, new product or service, etc.
Press releases are also very widely used in the online world. Again, they can be designed to alert the media and the public about a new business, new product, new service, some point of success the business has had, etc.
Press releases are essentially statements put out to alert people to something— in this case, business related.
They generally contain information about the company, its founders, top products, statistics, response, product specifics, company quotes, etc.
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