There seems to be two camps of people when it comes to choosing a topic when creating a product. There are those who already have a topic in mind and really don’t want to stop to do any digging or research beforehand—they’re sure their idea is a good one. Then, there are those who research, research, research. They stew over this topic idea and that topic idea and are ultimately unsure of which to go with.
I’m going to make an argument that you should be somewhere in the middle. The problem with those who get an idea in mind and just run with that topic is that they most likely won’t know if it’s truly a great, profitable topic. You might spend all this time working on a product only to find that it’s not a good topic at all.
“Why can’t I just focus?”
You know you want to write great, hot, profitable products. What’s the easiest way to do that and still be a huge benefit to your audience? There are information books out there that try to be everything and do everything. Many of them are fantastically comprehensive and do really well. But they also took a really long time to create.
Blogs are a fantastic way to generate traffic and rank in the search engines. Blogs are consistently updated and are very relevant and fresh. These are all really good things when you’re talking about ranking in the search engines and getting people to come back to your blog time and time again.