It’s important to have a careful balance when it comes to email marketing. You want to earn great money with your emails… but you want to develop relationships too.
You’ve been on the wrong end of things as a list subscriber yourself, I’m sure. Some marketers send way, way too many marketing emails to you. You might have even unsubscribed from a list run by a marketer you otherwise liked because it got to be too much.
You don’t want to offend your list members like that. Sure, you’re never going to please everyone, but that doesn’t mean you want to fall into a “churn and burn” pattern. The marketers who do that don’t care about anything but the sale. They don’t care if you unsubscribe because they’ll just get more people on their list to wear out.
You’ve decided, wisely, that creating products is the next step you’d like to take in your business. You realize that it’s very important to have your own products because it can help boost your income and authority.
Writing a sales letter can be one of the most intimidating things when it comes to your marketing. It’s enough to make you run for the hills… or pray desperately for the budget needed to hire a good copywriter.
Email marketing is one of the best ways to develop passive income. If you use an autoresponder company (and you definitely should), you can write and store emails in your account that automatically get sent out to your list subscribers. These emails can contain links that sell products you believe in—either your own products or products you’re promoting as an affiliate.