Product creation is one of the most important topics for web marketers. Honestly, I believe product creation should be a goal for just about everyone involved in IM. Sure, you can make great money by promoting products as an affiliate. You can earn money creating mini money sites and blogging and tons of other things. But still…
When you own your own products, you have real assets in your business. Suddenly, you’re the one who other affiliates are promoting. That can lead to passive income for many years to come. You’ll grow your list when you put products out there—each customer gets added to that list (if you do it right), which leads to more affiliate sales and sales of the additional products you come out with.
When you have your own products, it’s easier to make your mark as an authority in your niche. People tend to respect those who have their own products. There’s something about it that sets you apart from others. When you have your own products, you’ve truly “made it.”