Category Archives: Product and Content Creation

Outsourcing Your Product Creation

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If you want to have a lot of products on the market, then you might need a little help getting there!

It’s wonderful to create your own products. Product creation can absolutely be your path to success and financial freedom.

People love to buy things that will help them. In this case, that means info products—the info products you’ll be creating. They want their lives to be easier or better in some way. You can create products that solve a desperate problem they have or that feed into a passion they have.

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If You Build It, Will They Come?

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Creating products is really exciting. It’s what everyone says you have to do if you want to earn a lot of money online.

And, it’s true. If you want to build your authority and get customers for life, then you need to have a stable of products out there. People need to be able to buy products from you that are related to evergreen topics they’re interested in as well as hot, fresh topics they’re interested in.

When you create products, people start to look at you in a different way. All of a sudden, you’re an authority. You’re someone they can look up to. You can earn a lot of authority by creating products that you can’t get in any other way, even as an affiliate or another type of active player in a niche.

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Planning Your Sales Funnel

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You’ve worked hard to create your product and now you need to work hard to sell your product. One of the most important things you can do to earn more money with your products is set up a great and well-thought-out sales funnel.

A sales funnel is the process you lead your customers or potential customers through. It starts off by capturing their attention, developing relationships, using the psychology of sales, guiding them to buy with a call to action, and then possibly presenting a potential series of upsells and/or downsells.

There are many different ways to create sales funnels, of course. It might be the case that you want to send people directly to your sales page instead of creating a full sales funnel. That may or may not work for the product you are promoting.

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Outlining and Chunking

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How on earth are you going to manage to create an entire product? Product creation takes forever, right? No matter what format it comes in, you have to write that book or report, or record all those videos or audios, or put all those lessons together for your course.

Sure, you know how profitable it can be to create your own product. You know that if you had dozens of products up and for sale, it could really change your life.

The thought of getting to teach others important things really appeals to you. You’re at the point where you really want to make your living creating great products, helping people, and earning great money as a result.

But, you’re still stuck. How are you going to do this? How do other product creators do this?

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The “How to Turn an Idea Into a Reality” Checklist

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You’ve just been struck by a great idea… now what? Or more specifically, how do you turn this great idea into a reality?  Answer: by using this checklist. Take a look…

Step 1: Develop The Idea

As soon as the idea hits, write it down. Then when you have more time, do some brainstorming and planning to further develop the idea. Ask yourself these questions:

  • What do you expect to accomplish/achieve with this idea?
  • Why do you want to pursue this idea?
  • How many ways can you think of to approach/implement this idea?
  • Tentatively, which method looks like the BEST approach?

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