Category Archives: Product and Content Creation

27 Ideas For Your Next Information Product

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As a bonus today, I’m posting one of the 50 modules from inside the Ultimate Content System for your enjoyment and benefit. This will give you a good idea of what’s inside the full product, which is available here.

There is no audio recording of this session.

So here you go…

There are so many different “kinds” of small reports that you can write and when you mix-n-match them with different “topics”, you can create dozens upon dozens of highly desirable resources to sell online.

This short report will examine twenty-seven different “kinds” of small reports (along with examples) that you can create. Use this list to brainstorm ideas for your next small report (and all those to follow!)…

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Conversation Content

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Here’s a special bonus report for you today. You’ll be able to download a PDF of this post if you like, but there’s no audio included today. I hope you enjoy it.

Introduction

Interviews for content generation is something that many digital marketers overlook or don’t consider.

This is a technique that can be used to create amazing, highly sharable content very quickly so why wouldn’t you want to employ it?

  • Maybe you don’t know just how valuable interview content can be.
  • Maybe you don’t know how to create great interviews
  • Or maybe you don’t see how to profit from them

Either way, this report is going to open your eyes to the power of interviewing for bloggers and marketers alike.

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Ten Psychological Triggers That Make Content Go Viral

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Here’s a bonus report for you today (you can download a PDF, but no audio today). I hope you enjoy it.

What Is The Secret Sauce?

If you’re like most marketers, you’ve probably thought about how to run a successful viral campaign. After all, there’s nothing better than getting your prospects to spread your marketing message to millions of people… for free.

But the problem is, there is no 100% rock-solid way to predict what will go viral. Some of the biggest companies in the world spend a lot of money hiring consultants and trying out different campaigns to see if they can get some traction. But very few people know what’s in the “secret sauce” that is guaranteed to unleash a viral effect.

That’s right, viral campaigns are part art and part science. The “art” part of viral content is the true secret sauce – these are the mysterious factors that make content go viral, sometimes even when you least expect it. (Just ask any politician who’s been swept away in a scandal.) Often times you won’t even recognize these factors until well after the fact – hindsight being 20/20 and all that.

However, what you can do is learn about the science of viral content. These are the proven psychological factors that push your viewer’s emotional buttons and make their brains light up. These are the factors that get people hitting the share button more often…

And you’re about to discover ten of these factors for yourself right now inside this report. Once you know these ten factors, you’ll be one huge step closer to unleashing the viral campaign of your dreams.

So let’s jump in to discover the truth about what makes content truly “share-worthy…”

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Where to Sell Your Products

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NEW PRODUCTYou’ve done a lot of work creating a product, or you plan to. Unless you’ve sold products before, you might not know where you’re actually going to sell your product. There’s something a little scary about wondering where you’re going to find customers and make sales if you’ve never done it before.

First, I want you to know that you don’t have to worry. In fact, it’s easier today to sell your products than it ever has been before. There are several really good solutions for selling your digital products.

And that’s a caveat there. I’m assuming that you plan to sell digital products vs. physical products. If you do plan to sell physical products, then I highly recommend Fulfillment By Amazon. If you sell something crafty, many people like Etsy.

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How to Choose a Topic

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3D Hot Topic CrosswordThere seems to be two camps of people when it comes to choosing a topic when creating a product. There are those who already have a topic in mind and really don’t want to stop to do any digging or research beforehand—they’re sure their idea is a good one. Then, there are those who research, research, research. They stew over this topic idea and that topic idea and are ultimately unsure of which to go with.

I’m going to make an argument that you should be somewhere in the middle. The problem with those who get an idea in mind and just run with that topic is that they most likely won’t know if it’s truly a great, profitable topic. You might spend all this time working on a product only to find that it’s not a good topic at all.

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