Category Archives: Product and Content Creation

One Problem Product Creation

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oneproblemproductcreationYou know you want to write great, hot, profitable products. What’s the easiest way to do that and still be a huge benefit to your audience? There are information books out there that try to be everything and do everything. Many of them are fantastically comprehensive and do really well. But they also took a really long time to create.

It might surprise you, but more general books don’t always sell as well, especially for new authors. In today’s day and age, people want quick, effective, unique solutions to the exact problems or desires they have. When you focus on just one problem a group of people has, you have built in sales. They might take or leave the more general book but will buy the book that solves their problem on a whim. They’re browsing Amazon and they see exactly the book they need. Bam! They buy it.

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Mindset of a Product Creator

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Illustration of idea designYou’ve decided, wisely, that creating products is the next step you’d like to take in your business. You realize that it’s very important to have your own products because it can help boost your income and authority.

But, are you really ready? I hope you are and I think you are. With that said, I’ve spoken with many, many business owners who know that they should be creating and releasing products but there’s something that holds them back.

In some cases, it’s fear. It’s always scary to try something new. What if your product fails? What if your customers all ask for refunds? That’s just the tip of the iceberg when it comes to the terrible things that could happen if you release a product and it goes wrong.

After all, it’s your reputation on the line. There are certainly those product creators who are only in it for the money and who don’t care much at all about the quality. But that’s not you. You care so much about the quality and doing right by your customers… and by yourself.

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How to Sell Solutions Instead of Products

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business concept:problem solution success

Today’s episode comes from the archives of my Daily Seminar site, and was written and narrated by Jason Fladlien.

Today I’m going to discuss with you a very advanced sales tactic. Actually it’s not advanced in the application but it’s advanced in thinking. Most people do not get past the fact that they think they’re selling products. I never sell a person a product in their life – I’ve always sold people solutions.

In fact when I do my traveling to, for example, go to an internet marketing seminar, I’ll often be sitting in the airport just waiting for the plane or whatever and I’ll strike up a conversation with someone next to me. Inevitably they’ll always ask me what I do and that’s a very good question, because what do you do?

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Smart Funnel Blueprint video course

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As an extra benefit of The IM Inside Track, I’ll occasionally be adding full video courses to your members area, beginning with this one which explains about sales funnels. Here is the product’s supplied sales page, so that you can decide whether or not it’s of interest to you (download link is at the bottom of this page):

Announcing a Brand New 9-Part Video Course…

“Finally, a Smart Sales Funnel Blueprint That Allows You to Find Your Premium Buyers So You Can Focus On Scaling Your Business…Starting Today!”

In this video series, I’m going to show you how to properly set up this smart sales funnel so you can sift the serious buyers from the non-serious buyers.

Dear Business Owner,

While using the 80/20 rule, did you know that 20% of your buyers bring in the majority of your sales?  That’s not to say that all your buyers are not important.

But that 20% of your buyers are what we call your serious premium buyers.  Folks who are often action takers and want to buy almost everything in your funnel (assuming all your one-time offers and upsells help them achieve their end desire).

Did you know that most sales funnels are setup to combine your premium buyers and non-premium buyers together?

…and by doing this, you impact your long-term growth because you have a list of customers but are not providing them exactly what they want?

If you think about the impact of this common mistake, the results show themselves in low engagement and a low retention rate of buyers.

So if you’d like to know how to setup your sales funnel to achieve this goal in finding the “diamond in the rough” buyers…

Introducing…

Smart Funnels Blueprint

9 Part Video Course

Here’s a list of this 9 part video series in more detail

Video #1 – Introduction to Smart Sales Funnels

In this video, you’re going to be given a quick overview of the video course itself so that you understand how it all works and what tools you will need to get started.

Video #2 – The Typical Funnel: Don’t Follow The Crowd

In this video, we will examine the typical sales funnel that everybody else is doing and why you should avoid doing it.

Video #3 – Common Mistakes

Now it’s time to focus in on the most common mistakes that dilute the quality of a customer-based list.  You’ll also learn a specific formula that you can apply to your OTO funnel to make sure that you increase your sales and focus on the right things.

Video #4 – What You Should Do

Next, you’ll discover what you should be doing to segment your premium buyers from your regular buyers.

Video #5 – Smart OTO 2.0

In this video, you will learn how to apply a higher-converting one-time offer strategy which we call OTO 2.0.  You will learn why this is so much more powerful, how it will help you figure out who your premium buyers are, and how to segment them into their own list. You also get to see a mindmap of how all this works so that you can apply this in your own business.

Video #6 -Technology Roadblock

Most current systems and shopping carts offer the typical one-time offer layout rather than the one-time offer that we are speaking about. You’ll learn which shopping carts to use so that you can begin to apply the knowledge that we have given you to double or even quadruple your sales.

 

Video #7 – How to setup your Smart OTO 2.0

Using the tools that we share with you, you’ll get to see a live step-by-step how to create a smart OTO to point.  Don’t worry if you are a technophobe, because as long as you can follow the video step-by-step and click by click, you will be able to implement this in no time.

Video #8 – Integration into WordPress (free plugin)

In this video, you will be shown how to access a free WordPress membership plug-in that will allow you to set up your very own membership site and integrated it into the smart OTO 2.0 system.

Video #9 – Profit Checkout Bumps

How would you like to add more sales to your checkout page with what we call profit checkout bumps? In this video, you will be able to uncover the secret to quadrupling your sales on your checkout page using the same tools that we used to set up the smart OTO 2.0.

Interested in how to create a sales funnel that allows you to create a long-term,high-converting list?  Everything you need to know is right here in this video course!

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Types of Products

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Manager presents product brandProduct creation is one of the most important topics for web marketers. Honestly, I believe product creation should be a goal for just about everyone involved in IM. Sure, you can make great money by promoting products as an affiliate. You can earn money creating mini money sites and blogging and tons of other things. But still…

When you own your own products, you have real assets in your business. Suddenly, you’re the one who other affiliates are promoting. That can lead to passive income for many years to come. You’ll grow your list when you put products out there—each customer gets added to that list (if you do it right), which leads to more affiliate sales and sales of the additional products you come out with.

When you have your own products, it’s easier to make your mark as an authority in your niche. People tend to respect those who have their own products. There’s something about it that sets you apart from others. When you have your own products, you’ve truly “made it.”

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