Here’s how one famous writer uses ChatGPT, even though he’s not going to use it to do any actual writing for him.
Category Archives: Product and Content Creation
How Simple Content led to Huge Success
Marie Forleo is an entrepreneur, writer, and speaker who is known for her online course, B-School, a 6-week online course that teaches entrepreneurs how to build and grow successful businesses.
Marie began as a life coach and soon started creating content online, including blog posts, videos, and podcasts. As her following grew, she decided to launch an online course to see what would happen.
In 2010, Marie launched B-School, which quickly became a huge success. The course teaches participants about business strategy, marketing, sales, and more. (Sound familiar?) Marie uses a combination of video lessons, workbooks, and live Q&A sessions to help her students learn and apply the concepts.
According to her website she’s had nearly 80,000 students and charges $2500 per student.
Did you do the math? I did it three times because I couldn’t believe my eyes.
Granted, she probably didn’t charge $2500 in the beginning. But still, if you multiply 80,000 students times $2500 each you get…
…$200,000,000…
…from ONE online course.
…
…
…
Okay, I’m back. I had to recheck my rechecking of the math.
Can you build a course?
Can you market a course?
Because if you can do those two things, then I believe you’ve got a shot at $200,000,000, too.
Marie has turned this single course into an entire career, appearing with Oprah, authoring a best-selling book and doing speaking engagements around the world.
And it all started with some simple content to begin building her audience, selling her course to those first subscribers and followers, collecting the testimonials and repeating the process.
Not to take anything away from Marie and her accomplishments, but if she can do it, then so can you.
30-Day Info Product Blueprint
With the creation of the World Wide Web came unlimited moneymaking opportunities to reach target audiences who were craving information about a wide variety of topics. To meet the heavy demand, online marketers have been creating blogs, video channels, and products to serve their needs.
Previously, a consumer would have to enroll in a college course or purchase a print book to absorb the details they wanted to know. But now, it can be downloaded in an instant – from the comfort of their own home, or streamed onto their device immediately.
As someone who wants to profit from the demand for information, you have the ability to do it without putting in a lot of money or investing in expensive tools. It’s easy and fast to create and launch an info product.
Inside, you’ll find a 30-day plan to help guide you in the tasks you need to do in order to launch an info product into the digital marketplace. If it takes you more time (or less), that’s okay – everybody operates at a different speed.
How to Create a Series of Products to Generate More Income
As a product creator, you want to earn as much money as you can, as easily as you can. The thing is, it’s hard to generate new ideas all the time. You have your customers and you have a solid idea of what they need and want. But, you’re constantly trying to figure out what you can do keep them coming back to you time and time again.
The fact of the matter is, no matter how much they enjoy your work and no matter how much they learn from you, they aren’t going to buy every product you come out with. The original product they bought from you may have been light years more relevant than the next product you come out with. Still, you know how important the lifetime value of a customer is. What’s the answer? You don’t want them to buy just the first product… You want them to buy most, if not all, of the products you release.
The answer to your problem and to making more money with your products is to release info products as part of a series. People will get addicted to your products and want to collect them all.
The Benefits and Dangers of Using AI in Your Online Business
Artificial intelligence (AI) is a competitive tool that many of your colleagues will be utilizing in their online business. This technology has created a deep divide among those who are all in on it versus those who abhor it and won’t touch it.
Both of these extremes are wrong, and you should strive to fall somewhere in the middle – being open to the use of AI tools, yet cautious about how (and when) you leverage them.
Learn more inside.