As a product creator, you want to earn as much money as you can, as easily as you can. The thing is, it’s hard to generate new ideas all the time. You have your customers and you have a solid idea of what they need and want. But, you’re constantly trying to figure out what you can do keep them coming back to you time and time again.
The fact of the matter is, no matter how much they enjoy your work and no matter how much they learn from you, they aren’t going to buy every product you come out with. The original product they bought from you may have been light years more relevant than the next product you come out with. Still, you know how important the lifetime value of a customer is. What’s the answer? You don’t want them to buy just the first product… You want them to buy most, if not all, of the products you release.
The answer to your problem and to making more money with your products is to release info products as part of a series. People will get addicted to your products and want to collect them all.
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