Category Archives: Product and Content Creation

Creating Lower Cost Products as Loss Leaders

Have you ever gone into a store or restaurant because you received a coupon that was so good you just couldn’t pass the deal up? Maybe they were even giving something away for free. Or, maybe the discount was so fantastic on a product that you really wanted, and maybe even such a dramatic price drop, that you practically flew to the store the very minute you received the coupon.

Maybe you wondered how on earth the manufacturer or the store was able to give away such a fantastic deal. It was such a steal of a deal for you, that there’s no way they made money on the deal, right? You think about these things even more now that you’re a small business owner.

Well, you hit the nail on the head. They didn’t make money on the deal. If they did it right… they ended up making a lot more than they would have otherwise, though.

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How to Survive a Recession

As I write this, we’re on the precipice of a nasty recession, maybe worse than 2008 and maybe even worse than 1929.

At this point we don’t know, but better to plan ahead than to put your head in the sand, right?

But not only do many people have businesses which survive recession, millionaires and even billionaires are created,

Always have, always will.

Conrad Hilton made his fortune by buying up hotels at recession-prices because he knew that a boom always follows a bust, even if it takes a while.

If you’ve seen the excellent movie The Big Short you’ll know that Michael Burry made his fortune shorting the sub-prime housing market.

But let’s get REAL…

You and I probably don’t have the capital to buy hotels, or the financial wisdom to see bubbles in the market let alone the balls to gamble everything we have on a stock market hunch.

So, we need to work smart, work on a budget and work differently to the crowd if we want to not only survive the coming recession but profit from it too!

Let’s get straight to the meat and bones…

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Creating Higher End Products to Increase Your Income

As a product creator, you’re looking for ways to earn more money from your efforts. It can be scary to brainstorm ideas, because you’re not sure what will work for you. I’ll skip to the end a bit and reveal a surefire way to make it happen—create and sell higher-end products.

Let’s backtrack a bit…

At this point, you’ve probably been releasing info products at typical price points. Maybe a $7 mini product or a $17 course on your topic, and a collection of products along those lines. These are standard prices in the IM world and they’re not too intimidating. Maybe you even have a membership site where people pay a modest amount for access to what you come out with every month.

What are your earnings like at these price points? Maybe you’re struggling or maybe your earnings are okay. Maybe you’re earning a fantastic income as a product creator and niche marketer.

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Turning PLR into Multiple Streams of Income

There have been many tales of disaster from online entrepreneurs who spent a lot of time and effort building a business branch online, only to see it wiped out in an instant with no way to save their revenue stream.

This is why most seasoned marketers will urge newbies to create multiple streams of income from the very beginning. It protects your earnings because you’re not putting all of your eggs in one basket.

That means you’re working on various business models, perhaps different niches, and on numerous platforms so that if one gets obstructed, you’re not left in a lurch. It’s also just good business sense to build up multiple income streams because it increases your earnings, even if they all stay intact forever!

But in order to do that, it takes a lot of content. You have to have content for your site, emails, products, social profiles and more. Not just one time, either. Content creation is an ongoing process that consumers and search engines alike demand of you.

Private label rights (PLR) content is the tool that can rescue you from a big burden of content creation. This is cheap, readymade, high-quality content (when you know how to find it) that you can claim as your own and profit from in an instant.

In this blueprint, you’ll find all of the ways you can tap into the power of PLR starting right now, and use it as leverage in helping you get traffic, build a list, and make money online in a variety of ways.

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Newbie Case Study: $1,000/mo in 30 Days

Here’s how you can begin earning a consistent $1,000 a month or more while building your list and do it starting in less than 30 days.

I’ve seen this done before and it’s been tried and tested by many over the years because it’s simple and easy to do. It’s sort of a classic, and it performs as well now as it did 5 or 10 years ago. Here’s how it works, and I’ll use Gina for our case study.

Gina was brand new to marketing 2 months ago and wondering what to do. On a bit of advice, she spent a week in a deep dive creating a free report, an upsell product and a squeeze page.

Notice she owns her own upsell. Doing this with an affiliate product as your upsell won’t work, and you’ll see why in a moment.

This is a self-liquidating funnel, meaning the upsell pays for the traffic she drives to the offer. She’s building a list of people who get her free offer as well as a list of buyers who took the upsell. In her case her upsell is just $9, but it’s converting well enough to easily pay for her traffic which comes from ads.

To create her free offer and her upsell, she started with some premium PLR and then changed it to her own voice so that it’s unique to her and something she’s happy to offer her visitors.

Okay, so far that’s a traditional funnel, but here’s the twist: Ginna created a second sales page with a video that tells her visitors how well her funnel is performing. She mentions the front-end freebie opt-ins, the number of sales on her upsell offer, sales that are coming in from emailing her growing list and so forth.

She really sells the benefits of how well her funnel is working. Of course, the first week she did this her video was a little different, in that she talked about the potential benefits because she didn’t have numbers yet. But by week 3 she had her permanent video up with stats.

She shows this video sales page to everyone who opts into her funnel, and then she offers them full white label rights to the entire thing for $99. The white label rights have the condition that it cannot be resold but only used.

At $99, 11 sales a month equals a $1,000 income. Her first month she did in fact make 11 sales, but this second month after a little bit of tweaking and increasing her traffic she is on track to triple that amount.

Remember that these customers who are buying the rights have already been through the funnel themselves, so they have already seen how effective it is. Gina lets them know that buying the white label rights is a great way for a newbie like themselves to get started building their own list.

If you try this yourself then keep mind you can charge whatever you like or whatever the market will bear. I might recommend increasing the price or even offering a payment plan, such as $97 for three months.

You might be wondering about saturation and that’s a good point. But the fact is, 95% of people who buy an offer like this never use it. That’s not something I’m happy about, but it is a fact.

And if you do indeed see a bunch of your funnels popping up, you can simply revise your funnel to look different. In fact, you might want to update it every so often anyway, to give it a fresh look and test it to see if you can’t continually increase your conversions.

This is a great way to get started in the online marketing niche. You’re building a list for no cost and making money besides.

And remember that these folks opt into your funnel before they see the white label offer, so they end up being their own testimonial or social proof that it works, making easy sales of the rights for you.