Have you ever gone into a store or restaurant because you received a coupon that was so good you just couldn’t pass the deal up? Maybe they were even giving something away for free. Or, maybe the discount was so fantastic on a product that you really wanted, and maybe even such a dramatic price drop, that you practically flew to the store the very minute you received the coupon.
Maybe you wondered how on earth the manufacturer or the store was able to give away such a fantastic deal. It was such a steal of a deal for you, that there’s no way they made money on the deal, right? You think about these things even more now that you’re a small business owner.
Well, you hit the nail on the head. They didn’t make money on the deal. If they did it right… they ended up making a lot more than they would have otherwise, though.
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