Some people I talk to in business are frustrated because they aren’t sure how to use Twitter effectively for business. I totally get it. Twitter is very fast moving and it can be hard to find your voice there.
At the same time, there are many business people who successfully use Twitter every day. They’re able to use it to boost their authority, make connections with potential JV partners, and connect with members of their audience.
It’s sort of mysterious how they do this. At least, it was mysterious to me until I really started to investigate what some of the most successful Twitter users were doing. By following the trail of what leads to success and traffic on Twitter, I realized that Twitter Chats, or Tweet Chats, are a very effective strategy.
NOTE: This is part 2-part discussion. If you haven’t read or listened to part 1 yet, please do so before continuing.
My Experiences Running a Facebook Group
Twitter is an exceptional social media platform. While Facebook is a lot more flexible and has a much bigger reach, Twitter’s nothing to sneeze at. It’s a way to express your business in 140 characters or less. It’s a way to spread the word about what you have to offer, to develop a following, to network with other marketers, and more.
Many marketers and others who are desperate for traffic really like the idea of Twitter, but are stumped on how to get followers in the first place. After all, if you don’t have Twitter followers you’re basically tweeting to yourself, and that’s no fun.