Category Archives: Social Marketing

Using Social Media to Drive Traffic

Posted on by • 0 Comments

Social media is a true powerhouse. People use social media in their personal lives and smart businesses use social media to drive traffic and build relationships with customers and potential customers. Businesses use social media to help build their brand and establish their authority.

Some people in business are really hesitant to get started with social media even though they know there are so many benefits. It really is the best way to get to know your customers and a fantastic way to drive traffic to your website, your list, or whatever it is you’re trying to drive traffic to.

But, people get scared. They get scared if it’s something they’ve never done before—which is often the case for small businesses and social media. And, maybe they have a personal Facebook page but can’t conceive of how they could possibly use the Facebook platform to drive traffic.

Continue Reading (only available for IMIT members)

Social Media Manager for Local Businesses

Posted on by • 2 Comments

Businesses need social media managers. They might not know it yet, but they do. So many of them are baffled by how to use social media for business. Many see other businesses successfully using social media around them but don’t know the first thing about it themselves.

They wonder if things like Facebook and Twitter are actually useful for business because they haven’t been able to crack the code. What they’re starting to realize more and more is that they’re really missing out if they don’t understand social media. They’re leaving a lot of money on the table. If a business wants to stand out, be found, and make connections with customers these days, then it’s so important for them to be on social media.

Continue Reading (only available for IMIT members)

Map Out Your Instagram Brand & Posts in a Weekend!

Posted on by • 0 Comments

In today’s online marketing world, being on social media is vital. Clients are on it, even the competition has utilized it. And right now, Instagram is one of the hottest and most utilized platform out there.

So if your business isn’t taking advantage of this free marketing method, you’re really missing out!

But we get that social media can feel overwhelming, especially getting started on a new platform. There’s so much to set up! Luckily, it doesn’t have to be difficult. With this planner, you can quickly and easily map out your Instagram brand and first posts … in as little as one weekend!

The Step-by-Step Planner Covers:

  • Step 1: Sync Up Your Inst Presence With Your Main Brand
    Social media can be loads of fun but if you’re using any of the platforms as part of your business marketing, consistent messaging across all platforms is vitally important.

    • Exercise: Plan your branding board here, then create your board in Canva.
    • Exercise: Using your new branding board and the checklist below, look at all your social profiles plus your website and make all the profiles consistent.
  • Step 2: Dream Big When You Set Your Instagram Goals!
    A common problem among adults these days is their inability to dream big. A limited growth mindset seems to be prevalent, where we feel like we can only go so far in life, like we’ll hit a ceiling and can’t go any further.

    • Exercise: Find Instagram inspiration by searching for influencers you want to follow. Take notice of their message, their consistency, and their number of followers.
    • Exercise: Plan your Instagram strategy by answering these questions.
  • Step 3: Peep on the Competition to Spark New Ideas
    Your business doesn’t survive in a vacuum; you’ve got competition in your market and you need to constantly improve your products, services, courses, etc. so your followers stay with YOU and don’t deflect to another coach offering similar products.

    • Exercise: Check out what the competition is doing and take notes.
  • Step 4: Plan For IGTV Videos That Dazzle
    IGTV stands for Instagram TV and you can compare this feature to YouTube. Anyone with an Insta account can post a pre-recorded video to IGTV and then promote it to get more views.

    • Exercise: Create an editorial calendar for your IGTV videos. Decide how many IGTV posts you can reasonably create each month.
  • Step 5: Get on Board With Instagram Carousel Posts
    In order to engage with Instagram users you need to catch their attention. So, your posts need to be eye-catching and your videos needs to be passionate.

    • Exercise: Plan our your first carousel post. Rinse and repeat for others throughout the month.
  • Step 6: Get Personal With Instagram Stories
    In addition to posting your business photos in Insta, you also have the option of posting to your Insta Story. While it may seem like a duplication of efforts, both publishing options have their own benefits.

    • Exercise: Create a plan or strategy for using Instagram Stories.
  • Step 7: Connect Authentically With Your Tribe Using Instagram Live
    It’s no surprise that after Facebook purchased Instagram, some of the most popular features of each platform showed up on the sister site. Facebook integrated Stories while Insta started offering Live video streaming.

    • Exercise: Create a plan or strategy for using Instagram Live.
  • Step 8: Craft Captions That Thrill for Insta Microblog Posts
    Did you realize that Instagram allows you to use up to 2200 characters per caption? That’s quite a bit of social media real estate that you should always use to your advantage. In addition to your photo or video, you have the opportunity to create a microblog with each posts to reinforce your message even more.

    • Exercise: Plan microblogging posts for the month.
  • Step 9: Hone Your One-Month Plan to Master Instagram
    I know you already know what I’m about to say, but it bears repeating: Growing a substantial Instagram following takes time! Don’t expect to take off like wildfire with your numbers exploding after you post your first photo or Story.

    • Exercise: Map out each of your posts, stories, lives, IGTV, microblogging, and carousels in one place so you can create themes or cross promote via each of the formats.
    • Exercise: Create your master editorial calendar for all the Instagram formats you plan to use. Update the calendar each month.

Continue Reading (only available for IMIT members)

How to Get Members to Join Your Facebook Group

Posted on by • 0 Comments

Getting Your First Members

You’ve set up a Facebook group and you’re in the right mindset to succeed– it’s time to get your first members. I suggest you start adding value to your group first. Start to get conversation topics in there, include graphics, helpful links, free reports, and more. Including these items gives people something to do once they join a group. People like to see lots of activity and lots of different things to look at – even when a community is brand-new.

One of the first things you can do is tell your current contacts about your new group. You might ask close friends to help spread the word to help make your job easier. Tell people you trust and that you’ve already networked with so they can join and help get the conversation going. Seeding your group with people who will help get the conversation going can really help at first since people can be really shy when they first join a group.

Continue Reading (only available for IMIT members)