Category Archives: Social Marketing

How to Get Members to Join Your Facebook Group

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Getting Your First Members

You’ve set up a Facebook group and you’re in the right mindset to succeed– it’s time to get your first members. I suggest you start adding value to your group first. Start to get conversation topics in there, include graphics, helpful links, free reports, and more. Including these items gives people something to do once they join a group. People like to see lots of activity and lots of different things to look at – even when a community is brand-new.

One of the first things you can do is tell your current contacts about your new group. You might ask close friends to help spread the word to help make your job easier. Tell people you trust and that you’ve already networked with so they can join and help get the conversation going. Seeding your group with people who will help get the conversation going can really help at first since people can be really shy when they first join a group.

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Social Marketing as an Affiliate

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The world is social these days. As an affiliate marketer, you’re well aware of just how important it is to be where your audience is. It follows that you need to be present on social media. That’s where your audience is likely to be hanging out right now.

In years past, you could really run a pretty strong affiliate marketing business using simple mini money sites, blogs, and things like that. If you targeted long tail keywords (especially product focused keywords), then it was pretty easy to rank and earn as an affiliate marketer.

It’s not quite that easy anymore. I won’t say it’s impossible—but it’s nowhere near as easy as it used to be.

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How Does Facebook’s Ad System Operate?

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As you can probably tell, Facebook has a lot of users and this creates a lot of ad inventory. After all, when a user loads many different pages as they check out different types of content on Facebook, these pages can be used to show ads. This is what makes up Facebook’s ad inventory.

Bidding System

Facebook will look at your targeting criteria and match it up with all the other targeting criteria of other advertisers. Once they find advertisers targeting the same type of people, they would then look at what is the maximum amount of money you’re willing to spend for every click. These are then compared against other bids in a real time auction that plays out every single second.

The good news? You may be outbid for ad inventory, but there’s a daily spending cap. So, if your competitor already maxed out on their ad spend, technically speaking, your cheaper ads could show up.

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How to Use Facebook to Get More Clients, part 2

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Don’t Sit in the Shadows – Tell Your Message to the World

When was the last time you actually talked about your business and what you do for people on Facebook? Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parent friends from your kids’ school?

I know you know this but it bears repeating: If you don’t toot your own horn once in a while, nobody else will do it for you. Don’t sit back and wait for people to find you. Be proactive and step out from behind your computer and TELL people what your business is all about.

True, you don’t want every single post to be self-promotion because that definitely gets old and could turn followers away from you. Instead, develop a social media plan so your posts are a good balance between personal, business, and fun.

Facebook allows at least three different ways to reach your audience and if you’re on Facebook for business, you should utilize all three because not everyone will see every single post you publish. Using three different avenues raises your odds that the people in your target market will see something of interest.

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