Category Archives: Social Marketing

The Social Traffic Generation Checklist

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There are a lot of marketers who eagerly jumped onto social media as an easy way to drive a waiting audience back to their site. All you have to do is just drop links and wait for the traffic to pour into your site, right?

Not quite. Social media is a bit of a different animal compared to your typical advertising venues. Those who recognize the differences are the ones who benefit. Those who don’t know how to use social media the right way just end up wasting a lot of time and money on a strategy that doesn’t work.

So how do you generate traffic on social media? By using this checklist…

Be Social and Helpful First

If you fill up your follower’s newsfeeds with ads, you’re not going to have a very receptive audience. So work to build relationships first by:

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The Facebook Monthly Membership Site Checklist

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There was a time when running a monthly membership site was a complicated affair. You needed tech knowledge to get your group running. And then you needed to convince people to register on your site, bookmark it, and visit regularly.

Today things are a lot easier, because all you have to do is set up a monthly membership site on Facebook. Chances are, your audience is already on Facebook and visiting every day, so running your membership site through this platform is super easy!

How do you do it? By using the checklist below…

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The Facebook Private Group Checklist

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One of the problems with a Facebook Page is that it’s difficult to really get into a good discussion. As you post things throughout the day, the older posts drop off. What’s more, your visitors can’t start discussions. Sure, they can post in the “visitor posts” area, but not very many people will see those posts.

So what do you do when you want to create a good discussion? Simple: you start a secret or closed Facebook group. Once yours is up and running, your users will generate most of the content and the group will take on a life of its own.

Here’s a checklist to get you started…

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The Facebook Paid Advertising Checklist

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Facebook has a tremendously powerful paid advertising platform, simply because you can target your audience in ways other platforms can’t even begin to offer. Not only can you target by the typical demographics such as gender or location, but you can also target by interest and even visitor behavior.

Ready to tap into this powerful platform for yourself? Then grab this checklist and get started…

Step 1: Choose Your Goal

In other words, what is the purpose of your campaign? For example:

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The Social Selling Checklist

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If you start tossing up a bunch of direct-response ads on your social media platforms, your audience is going to run you out on a rail. Or at the very least, they’re going to be clicking the “unfollow” button.

But that doesn’t mean you can’t sell on social media. You just need to be sure that the “social” part comes first, followed by the selling part. Check out these three proven methods to see which one is right for you…

1. Build Anticipation Over Time

As already mentioned, social selling is about being “social” first. This helps you engage your audience and builds authority and trust, which in turn creates more sales. So what you need to do is create a preselling campaign that you drip out over the course of a week or two. Think of it as a sideways sales letter on social media, with the key difference that you’re creating a two-way interaction with your audience rather than a monologue.

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