If you start tossing up a bunch of direct-response ads on your social media platforms, your audience is going to run you out on a rail. Or at the very least, they’re going to be clicking the “unfollow” button.
But that doesn’t mean you can’t sell on social media. You just need to be sure that the “social” part comes first, followed by the selling part. Check out these three proven methods to see which one is right for you…
1. Build Anticipation Over Time
As already mentioned, social selling is about being “social” first. This helps you engage your audience and builds authority and trust, which in turn creates more sales. So what you need to do is create a preselling campaign that you drip out over the course of a week or two. Think of it as a sideways sales letter on social media, with the key difference that you’re creating a two-way interaction with your audience rather than a monologue.
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