Video marketing is one of those things we should all be doing more of to get more website traffic, but few take the time to do enough of. It’s no wonder— in years past it was a matter of buying expensive equipment and taking pretty much all day long to do one video, complete with a lot of editing and processing time.
These days, we have it pretty easy— especially when it comes to using tools like YouTube and Google Hangouts. I’m not going to get into everything there is to know about video marketing. My goal is to give you a few options you can run with to record 20 awesome videos that will help earn you fans, customers, and search engine traffic.
There are no two ways about it— writing articles is a key part of just about any online business. It’s how you connect with your audience, feed the search engines, cement yourself as an expert, inform people, and help people make buying decisions. It’s also how you can drive a heck of a lot of traffic.
Twitter is an exceptional social media platform and it’s fantastic for driving traffic in a lot of ways. While Facebook is a lot more flexible and has a much bigger reach, Twitter’s nothing to sneeze at. It’s a way to express yourself in 140 characters or less. It’s a way to spread the word about what you have to offer, to develop a following, to network with other marketers, and more.
Podcasts are all the rage these days. It’s no wonder—they’re so convenient for people to listen to. There are incredible podcasts on every popular topic under the sun. Think about the podcasts you personally listen to. That’s a great jumping off point for investigating your own strategy.
LinkedIn is a fantastic social media site, especially for those who are in the business-to-business markets.