When you install a WordPress theme, there are occasions when you might want to tweak it to be slightly different from the way that it was originally intended.
But when you do, you take the risk of having your changes overwritten when a new version of the theme is distributed to you.
For that reason, you will want to learn how to set up “child themes”.
This bonus video will show you how to do that.
|
Announcing a Brand New 9-Part Video Course
“Discover How to Effectively Manage Your Time and Plan Your Day Right… Starting Today!”This video course was designed to help improve your time management skills with helpful easy-to-follow tools and techniques.Dear Business Owner, Many people end up kicking themselves because they lose valuable time by not planning their day correctly. Does this sound like you? Maybe you keep telling yourself that today’s the day you’re going to finally take care of that to-do list, only to find yourself procrastinating and being unable to complete everything. There’s just not enough time in the day. While being told to “live like there’s no tomorrow” is great advice, it doesn’t really give us any specific guidelines on how to do that. Are you tired of all these phrases, and would like practical step-by-step guidelines that you can apply to your life today? Time is definitely limited, my friend, but I’m glad to say that there is a way out. Now I know you’ve heard this before time and time again, but rather than talking about things in theory or hypotheticals, I’m going to give you real, practical solutions. Whether it’s for your work life or leisure time, this video course is going to guide you through the process of improving your life. Introducing…Smart Time Launchpad9 Part Video Course
Don’t let any more of your precious time go to waste! Learn proven and effective ways to plan your day right and manage your time by grabbing this video course today. |
According to the Online Publishers Association and Adweek, online video has become a powerhouse to boost sales. These statistics illustrate just how influential video can be:
“From the people that have viewed sales videos promoting a product or service, over half will take some sort of action after viewing a video…including 12% who will actually buy the product being offered. To put this into perspective, typically only .5% to 2% of visitors to a “textonly” web site will end up purchasing a product.”
With markets across the board moving more towards video, video sales letters have become extremely useful in helping companies increase their bottom lines.
During the last 10 years, however, more and more people have seen video sales letters, driving the need for constant evolution and change.
In order to stay ahead of the game and your competition, you need to make sure that you stay up-to-date on the newest technology and utilize it to make your video sales letter stand out.
Thus we would like to introduce you to the hybrid, or smart, video sales letter.This type of strategy will allow you to take different products and services, and use their different technologies to increase your sales conversions across the board.
Here’s a list of this 9 part video series in more detail |
 |
Video #1 – Introduction to Hybrid Video Sales Letters In this video, you’ll learn how to use what we call a “hybrid video sales letter” to sell your products and services. You will also learn why we do not recommend using the standard video or text-only sales letter, and how we use a new strategy to increase sales conversions. |
|
Video #2 – Who is Your Audience? Big mistake that many people make when creating sales letters is jumping into writing them before understanding their target audience. In this video, I will show you what tools you can use to figure out who your audience really is. If you know who you’re writing to, it will make the process of crafting your sales pitch much easier than trying to sell to a general audience. This means you’ll connect better with each potential customer, and your conversion rate will be much higher. |
|
Video #3 – What is Your Audience’s Pain? Part of writing an effecting sales letter is figuring out your audience’s pain: what problems do they face, and how does your product or service solve that problem? By digging deep into that pain, you will be able to directly sell to your audience and make them believe that they need what you’re offering. By applying the brainstorming strategy detailed in this video, you will be able to quickly create an effective salesletter when we begin actually piecing things together. |
|
Video #4 – Common Buyer Objections and Resistance Besides understanding your audience’s pain, you need to figure out the main reason why many of them do not buy. Completing this step will allow you to list these reasons in your sales letter and speak directly to the customer considering them. In this video, we will cover some of the most common reasons for objection and resistance so that you can safely apply them later on |
|
Video #5 – Video Sales Letter Formula There are two parts to the hybrid video sales letter. The first part is, of course, to write out the sales letter. The second part is applying technology to what has been written, and then inserting other types of technology into the sales letter itself. In Videos 5, 6, and 7, we will be covering this formula. By the end, you should be able to write your video sales letter quickly because most of the work will already have been done in the previous videos.
|
|
Video #6 -“What’s in it for me? Why should I believe you?” These are two very common questions that people are going to ask as they watch your video sales letter. Your prospects ultimately want to know why they should purchase from you. Thus, you will need to show them the exact reasons why your product or service is beneficial to them. In other words, what is the end result for them? What will they gain? In addition, they will also want to know why they should believe you in relation to your credentials– something you can back up with social proof. We’ll cover exactly how to do that in this video.
|
|
Video #7 – Your Pitch At this point in the video sales letter, it’s time to make your offer, give your pitch, and get your audience to take action. So in this video, we will be covering six different points that are crucial to closing the sale and getting people to ultimately either buy your product or service, or take whatever action you’re trying to get them to take. |
|
Video #8 – Technology: Video Conversions Bump In order to complete the hybrid video sales letter, it’s critical that you finish the series with Videos 8 and 9.These videos will show you how to apply technology to the written sales letter, and where in your sales letter you should include certain items to increase your conversion rate. As times have changed, technology has changed as well. |
|
Video #9 – Text vs. Screen Capture Another way to increase your conversions in application to the hybrid video sales letter is by figuring out when you should use screen capture video. Text-only video sales letters do not cut it nowadays when selling certain types of products. That and more will be covered in this video to ensure that you are ahead of the game, as well as your competition that’s stuck using the old style video sales letter. |
As an extra benefit of The IM Inside Track, I’ll occasionally be adding full video courses to your members area, beginning with this one which explains about sales funnels. Here is the product’s supplied sales page, so that you can decide whether or not it’s of interest to you (download link is at the bottom of this page):
Dear Business Owner,
While using the 80/20 rule, did you know that 20% of your buyers bring in the majority of your sales? That’s not to say that all your buyers are not important.
But that 20% of your buyers are what we call your serious premium buyers. Folks who are often action takers and want to buy almost everything in your funnel (assuming all your one-time offers and upsells help them achieve their end desire).
Did you know that most sales funnels are setup to combine your premium buyers and non-premium buyers together?
…and by doing this, you impact your long-term growth because you have a list of customers but are not providing them exactly what they want?
If you think about the impact of this common mistake, the results show themselves in low engagement and a low retention rate of buyers.
So if you’d like to know how to setup your sales funnel to achieve this goal in finding the “diamond in the rough” buyers…
9 Part Video Course
Here’s a list of this 9 part video series in more detail |
 |
Video #1 – Introduction to Smart Sales Funnels In this video, you’re going to be given a quick overview of the video course itself so that you understand how it all works and what tools you will need to get started. |
|
Video #2 – The Typical Funnel: Don’t Follow The Crowd In this video, we will examine the typical sales funnel that everybody else is doing and why you should avoid doing it. |
|
Video #3 – Common Mistakes Now it’s time to focus in on the most common mistakes that dilute the quality of a customer-based list. You’ll also learn a specific formula that you can apply to your OTO funnel to make sure that you increase your sales and focus on the right things. |
|
Video #4 – What You Should Do Next, you’ll discover what you should be doing to segment your premium buyers from your regular buyers. |
|
Video #5 – Smart OTO 2.0 In this video, you will learn how to apply a higher-converting one-time offer strategy which we call OTO 2.0. You will learn why this is so much more powerful, how it will help you figure out who your premium buyers are, and how to segment them into their own list. You also get to see a mindmap of how all this works so that you can apply this in your own business. |
|
Video #6 -Technology Roadblock Most current systems and shopping carts offer the typical one-time offer layout rather than the one-time offer that we are speaking about. You’ll learn which shopping carts to use so that you can begin to apply the knowledge that we have given you to double or even quadruple your sales.
|
|
Video #7 – How to setup your Smart OTO 2.0 Using the tools that we share with you, you’ll get to see a live step-by-step how to create a smart OTO to point. Don’t worry if you are a technophobe, because as long as you can follow the video step-by-step and click by click, you will be able to implement this in no time. |
|
Video #8 – Integration into WordPress (free plugin) In this video, you will be shown how to access a free WordPress membership plug-in that will allow you to set up your very own membership site and integrated it into the smart OTO 2.0 system. |
|
Video #9 – Profit Checkout Bumps How would you like to add more sales to your checkout page with what we call profit checkout bumps? In this video, you will be able to uncover the secret to quadrupling your sales on your checkout page using the same tools that we used to set up the smart OTO 2.0. |
