Introduction: What is Content Marketing?
This thing we call content marketing can be hard to wrap your head around because it is so huge. Depending on where your business is in terms of size and development will directly impact the type of content marketing you should focus on. The broad definition of content marketing is
Creating and dispersing relevant quality content consistently to make a connection with a specific target audience, with the ultimate purpose of leading them to take action.
There are several tricky parts to this definition, and in fact, to content marketing:
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