You’ll recall that earlier in this challenge I mentioned that your prospects do NOT believe you.
It’s true.
They want to believe you, but they’re viewing your letter with a skeptical eye.
You can see why. Some of your prospects have been scammed before. Some of them just perceive that they’ve been scammed or duped (even if they really weren’t). And some of them just don’t believe all the big, bold claims you’re making.
Maybe you can relate.
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