Creating Shareable Content
We’ve talked a little about creating content people will want to share. How do you do that? It’s such an important part of staying fresh and relevant in today’s search engines and on social media. You have to make sure you consistently have great content that people feel intrinsically motivated to share.
The first thing to note is that if you are trying to get a stale dinosaur of a website to rank, you’re going to have a difficult time. If you haven’t added any content to your website for years, it’s time to freshen things up. You should be posting on your website or blog consistently. You shouldn’t just be posting any old content, you should be posting content that’s going to shake things up a bit and help your site get noticed.
We are going to talk a lot about writing great content when we get to the section on blogging. Note that most content-related discussions relate to blogs and static websites. There are some great things you can do to light a fire in your blog content so it spreads like crazy all over the web.
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