I knew a guy who started one business after another only to have them fail. This guy wasn’t stupid, either. In fact, he was probably smarter than 95% of people, but there was one thing he had all wrong: His mindset.
While he had several flaws in his thinking – none of which I dared point out because of his hot temper – his most devastating problem was his expectation that a brand new fledgling business should be earning him 6 or 7 figures within the first couple of months.
This guy would do everything right, start a business with a real product targeted to a niche that wanted it and still fail because he would give up and pack it all in at the first obstacle.
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