Determining the Best Social Media Platform

Are you using the best social media platforms for your needs?

Heads up: most marketers aren’t. Instead, they use one of two strategies:

1. They join and participate on as many social media platforms as possible. But the problem is, doing this spreads your efforts too thin. And you’re unlikely to see good results if you’re not laser focused on two or three of the best platforms to suit your needs.

2. They join Twitter and Facebook because they’ve heard those are the “best” platforms. That may be true… and it might not. It depends on your audience and your goals.

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